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customers

Report identifies six customer journey challenges the auto industry faces

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Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...
car buying experience

The 4 essential rules to successful selling

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses the rules that are applied to every structured process, which are the four rules to sales success. Every salesperson know personal charisma can go a long way in getting customers to buy.. However, there are certain principles that tend to […]
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dealership

How to eliminate your customers’ fears

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 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates, talks about understanding and eliminating your customers' fears...
dealership

Don’t let obstacles get in your way

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Let’s assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a car for the most money possible, so they’re going to throw obstacles at you such as “we’re just looking” or “we’re just going to walk around.” Don’t let obstacles get in […]
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marketing

How to make the most of your car dealership’s digital marketing...

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Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality...
EVs

Twitter’s Guy Schueller shares advice for auto marketers as EVs gain...

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Trends come and trends go, so what should your team be focused on for continued success in this new year? On today’s edition of Inside Automotive, we’re pleased to welcome back Guy Schueller, Industry Director of Automotive for Twitter, to lend us his insight into what car dealers should concentrate on today. After many debuts […]
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Give every customer a truly amazing car buying experience today

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On today’s Saturday Morning Sales Meeting, with auto retail expert Frank J. Lopes, find out the best ways you can show customers your value and the value of the dealership. Transcription: Frank J. Lopes here. Good morning and welcome to the Saturday Morning Sales Meeting on CBT. So it’s Saturday morning, you’re all pumped up […]
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Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
client objections

The difference between a ‘deal killer’ and a ‘deal pauser’ when...

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Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond could make the difference in eventually coming back from that objection and closing the deal. On today’s show, we’re pleased to welcome Jeff Shore, sales trainer, keynote speaker, author, and founder […]
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customers

Doing more with less

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Profound change is often triggered by adversity. As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...