Thursday, December 2, 2021
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Give every customer a truly amazing car buying experience today

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On today’s Saturday Morning Sales Meeting, with auto retail expert Frank J. Lopes, find out the best ways you can show customers your value and the value of the dealership. Transcription: Frank J. Lopes here. Good morning and welcome to the Saturday Morning Sales Meeting on CBT. So it’s Saturday morning, you’re all pumped up […]
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Don’t let obstacles get in your way

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Let’s assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a car for the most money possible, so they’re going to throw obstacles at you such as “we’re just looking” or “we’re just going to walk around.” Don’t let obstacles get in […]
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customers' fears

How to eliminate your customers’ fears

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 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates, talks about understanding and eliminating your customers’ fears in order to help you earn the sale on today’s Saturday Morning Sales Meeting. Transcription: David Lewis: Welcome to today’s Saturday morning sales meeting here on the CBT Automotive Network. […]
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Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
client objections

The difference between a ‘deal killer’ and a ‘deal pauser’...

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Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond could make the difference in eventually coming back from that objection and closing the deal. On today’s show, we’re pleased to welcome Jeff Shore, sales trainer, keynote speaker, author, and founder […]
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customers

Doing more with less

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Profound change is often triggered by adversity. As we continue to deal with a pandemic that has reduced both staffing and inventory levels, there’s still...
loyalty marketing program

The critical missing piece to your digital sales strategy

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which is your engagement process or strategy. You want to measure the results of what your engagement read is. Engagement is a two-way dialogue. An effort is making a phone call, sending […]
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tires

Four ways to maximize customers’ tire satisfaction

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Tire replacement is an inevitable part of life for most vehicle owners, and when the time comes, they want to purchase a set of tires that offers the perfect balance of quality, performance, affordability, and reliability. Service departments can help ensure that customers aren’t just buying the right tires – but providing added value that […]
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employees

Best practices for hiring at your car dealership

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People are quitting their jobs, and the pandemic didn’t help. But it’s not necessarily about the pandemic or even low pay. In a 2019 study, the NADA said that auto dealerships paid, on average, 23% higher wages than in the non-auto segment. And 2020 has only increased wages. No, it’s more than money. NPR says, “Many are […]
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loyalty marketing program

The benefits of using a phone call script for auto...

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, talks about using a phone call script or outline when talking to customers. This is beyond the internet and has much to do with salesfloor people. Kain says oftentimes we convince ourselves that we’re so good on the phone that we […]
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