Thursday, September 16, 2021
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customer

3 ways to market your parts department

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If you’re CVS, Walmart or Costco, people stop by for random things anytime you’re open. And the traffic is high. But, as a dealership parts department, no one is stopping to walk through your parts to browse the shelves – even if you let them past the counter. Customers don’t need you until they need […]
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Gardner

5 ways to deliver at least one vehicle per day, each...

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Just how much are you leaving on the table in terms of vehicle delivery? Joining us today is Sean Gardner, Instructor and Sales Trainer...
geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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overlanding

Going off the beaten path for truck and SUV owners...

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Around 12 million light-duty pickup trucks are purchased every year and even more SUVs. For a majority of those units, they’re owned by private parties and used for non-commercial purposes. That may be used as a family vehicle, a commuter, or as a weekend towing and hauling workhorse. But in recent years, a trending activity […]
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Brian Benstock

Paragon’s Brian Benstock discusses record-breaking sales numbers and shares his...

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The Paragon team out of New York is proving that sales teams are still relevant and necessary in today’s digital landscape. On today’s show, we’re pleased to welcome Brian Benstock, Partner General Manager and Vice President of Paragon Honda and Paragon Acura to discuss their record sales performance. We’ll also get his take on the […]
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service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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ford bronco

Ford Bronco begins rolling out of assembly plant

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After months of delays, the new Ford Bronco is finally going to make its way to dealers. Around 100,000 customers who placed pre-orders have been waiting almost six months past the expected production date, and their new Bronco should arrive this summer. One of the main delays in production is a summer-focused component: the Bronco’s […]
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service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling or visiting. Not only has the average length of vehicle ownership increased 60% in the last ten years, but 22% of millennial car owners are searching for their mechanic online. If your dealership service page […]
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The EV ‘low cost of operation’ promise means service loyalty...

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On May 19, Ford unveiled the fully-electric F-150 Lightning pickup truck and amassed 45,000 reservations within two days. A few days later on May 24, a commercial variant was announced as the F-150 Lightning Pro. With slightly less interior content geared toward work truck buyers, it’s expected to be delivered next year.  A key selling point for the 2022 Ford […]
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community

Five ways dealerships can be community-minded

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Who are your customers? They are the people living and working in the community around you. If your dealership isn’t willing to get out and be a part of that same community, you are missing out on the opportunity to market to your target audience. Simply having regular sales and events isn’t enough. You need […]
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