Friday, December 4, 2020
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platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter, Facebook, LinkedIn, Instagram, YouTube, WhatsApp, and more, but those aren’t always the best ways for your dealership to reach your customers. Here’s why […]
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trade

Tips to enhance the trade-in appraisal process

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In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16 million trade-ins are taken in by dealerships in the US annually if you extrapolate on NADA Data. However, nearly all car buyers at the dealership already own a vehicle, and very […]
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AI

The coming importance of AI in automotive retail

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Have world events changed the automotive funnel and purchase experience forever? Recent trends would indeed seem to point to a disruption in the process. At best, you’ll have to change how you interact with your customers to provide them what they want. Right now, it seems that they want to work with artificial intelligence, and […]
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COVID-19

Marketing during COVID-19: Five examples of advertising to customers

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Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, […]
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service

New study shows consumers’ motives for dealership service, key marketing...

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A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The 2020 Dealership Service Retention Report found that the top factors that attract customers to service their vehicle at the dealership are the same that can […]
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marketing

Automotive marketing study reveals two marketing techniques that boost sales...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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OTAs

Connected cars and OTAs: What are the pros and cons...

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Who knew we would be living in a time when cars began to act like computers? Today’s cars are connected in ways that we have never seen before. Drivers can access Wi-Fi in their vehicles to enjoy expanded entertainment options, track traffic patterns, and even to order food. Nevertheless, one of the most well-known uses […]
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customers

Study shows that negative auto dealer ratings are on the...

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Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any other relevant review site. For dealers, this may feel even more crucial, as dealerships are often looked at through a critical lens by customers and media outlets because of the complexities […]
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inventory

Tips for managing lean parts inventory

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For all dealerships, the parts department is as much of a gamble as new car sales. Ordering for inventory is a necessity to ensure customer satisfaction in both retail parts sales and the service department, but it’s unpredictable which parts will be in demand. NADA reports that an average dealership has around $50,000 in parts […]
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listening

Why better listening in F&I is important to increasing PVR,...

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Most sales gurus will tell you that the pitch matters, the right questions matter, and that the ‘consultative sale’ is critical to high performance in F&I. But there is something that is more important to sales success and rarely every talked about. Certainly not talked about enough in the F&I office – the power of […]
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