Sunday, April 11, 2021
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F&I

Manage customers’ F&I time expectations with 3 simple strategies

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One of the most delicate balancing acts in the sales process is dealing with the amount of time it takes to actually deliver the car to the buyer. Dealership personnel often don’t realize how laborious this part is for the buyers, from coming to the store, choosing the car or truck, dealing with add-on’s, the […]
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car care

National Car Care Month brings focus back around to safe...

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April is National Car Care Month, an initiative organized and funded by the Auto Care Association. The campaign is very timely this year, coinciding with loosening of restrictions that find more drivers on the road than the same time last year, during the throes of the COVID pandemic. The Car Care Council aims to provide […]
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F&I

Making customer-pleasing changes to the F&I process

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After spending an average of more than 14 hours researching vehicles online, the 2020 Cox Automotive Car Buyer Journey reveals that less than half of car buyers are satisfied with the time it takes to buy a car at a dealership. At around four hours from crossing the threshold to driving away, customers find that […]
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tire

Three strategies to maximize tire sales in 2021

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After a difficult year for the auto industry, 2021 has brought renewed prospects of real recovery.  Americans’ driving habits are beginning to return to normal, as confirmed by our recent Hankook Gauge Index data that showed 66% of Americans are now driving at least a few times per week – more than double the 31% […]
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customers

How to influence dealership customers to return for service appointments

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Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the previous year. Keeping customers coming back for service is where the legacy revenue lies, and it’s been a statistic that’s been relatively unchanged for two decades. Yet, all dealers understand the […]
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digital

Three trends in digital engagement that will impact the auto...

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2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
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service

Embrace technology in the service department for faster turnaround times

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With the service department making up 49% of the dealership’s gross profit, it must continue to grow with the times. If dealerships don’t adopt new technologies before the other dealers in the area, customers and profit will be lost. As the automotive industry continues to change with higher customer expectations, margin compression and increased competition, […]
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cybersecurity

The dangers of cybersecurity and fraud in 2021: What your...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in customer satisfaction due to the convenience. Nevertheless, there is an enormous threat that you may already have experience with: cybersecurity and fraud. Cybersecurity company, Purplesec, […]
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loyalty

7 tips to build customer loyalty

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It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time consuming, so most businesses work to find some sort of loyalty program or process to keep their existing customers coming back, too. The auto industry partakes in this quite often, with both dealerships and automakers striving to […]
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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated the shift to digital marketing and digital shopping. You may already be posting customer-centric content to your website‘s blog. That‘s a useful starting point, but in […]
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