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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
events

How To Measure the Return On Investment For Automotive Events

Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...
pitch

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
video marketing

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
mom and pop

How Can Mom And Pop Dealerships Survive Big Tech?

Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies...
social media

How To Properly Use Social Media To Build Your Talent Pool

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
infotainmentvideo

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems...
CarNowvideo

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow &...

 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep,...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...
video

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...

 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...