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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
pitch

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...
video marketing

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
events

How To Measure the Return On Investment For Automotive Events

Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
mom and pop

How Can Mom And Pop Dealerships Survive Big Tech?

Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies...
social media

How To Properly Use Social Media To Build Your Talent Pool

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
digital marketingvideo

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
sales and service

Improving Your Sales-to-Service Handoff

Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to...
sales satisfaction

Takeaways from J.D. Power’s 2019 U.S. Sales Satisfaction Index Study

J.D. Power just released its annual Sales Satisfaction Index (SSI) Study, and once again, Porsche has topped the list in sales satisfaction for a...
dealers

Why Dealers Need to Be More Transparent with Data, Communication, and Pricing

Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
dealers

4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020

It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...