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Teresa Jenkins

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Marketing expert and freelance writer for CBT News

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...
google

How To Get The Most Out Of Google My Business

If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have...
direct marketing

How To Personalize Your Direct Marketing And Get Results

Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form...
customers

Putting Your Dealership Customers To Work As Brand Ambassadors

When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building....
thank you

Thank You Notes Say A Lot More Than Thank You

Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off...
branding

Setting Up A Branding System For Your Dealership

Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at...
Gen Z

Reaching Gen Z on Social Media

Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into...
patient

Why A Dealership Employee Needs To Be Patient, Not Complacent

As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about...
NAMAD

Ally And NAMAD Honor Rising Dealer With The Inaugural ‘Ally Sees Her’ Award

This month (July 2018), Ally Financial and the National Association of Minority Automobile Dealers’ (NAMAD) honored a Bristol Honda dealer in training. Karmala Sutton,...
expanding

Are You Thinking About Expanding Your Franchise?

If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty

Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
google

How To Get The Most Out Of Google My Business

If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...
shoppingvideo

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...