Teresa Jenkins
How To Measure the Return On Investment For Automotive Events
Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...
Successful Ways To Pitch Your Next Big Idea To The Higher Ups
We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
Best Practices to Help Your Employees Set Their Professional Goals
For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
Beneficial Video Marketing Strategies For Your Dealership
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
5 Tips To Sell Better Online
It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
How To Get A Better Open Rate By Using Email Campaigns
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
How Can Mom And Pop Dealerships Survive Big Tech?
Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies...
How To Properly Use Social Media To Build Your Talent Pool
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
Winners of Edmunds 2019 Best Retained Value Awards
Buying a car is as exciting as is daunting. With the average price of a new car being upwards of $36,000, it’s now become...
The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com
According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
How to Sell GAP Insurance with Less Pressure and More Trust
There may not be a much more maligned F&I product to sell than GAP insurance. It’s the one product that buyers seem to understand...
Why is Local Media Advertising so Important?
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
Three Options to Recruit Techs During the Shortage
The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort
Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
Utilizing Modern Technology in Auto Retail
On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
7 Customer Contact Selling Points
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...
The Secret to Being Successful in the Car Business
On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...
Attractive Words and Phrases
The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...
