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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
pitch

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it...
video marketing

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
events

How To Measure the Return On Investment For Automotive Events

Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...
walk-around videos

How to Use Full-Motion Walk-Around Videos For Dealership Inventory

It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
mom and pop

How Can Mom And Pop Dealerships Survive Big Tech?

Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies...
KPAvideo

KPA Launches COVID-19 Resource Center for New Car Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...
Paul Potratzvideo

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Shep Hykenvideo

What Dealers Can Do Right Now to Support and Retain Their Customer Base –...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Shep Hyken, customer experience expert and New York Times best-selling...
John Fitzpatrickvideo

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment,...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel