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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
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Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a...
social media

Why Organic Social Media Is Losing Its Power?

Having a good organic reach on social media simply refers to how well the posts of a page perform without having to have any...
traffic

Top Selling Holiday’s In Automotive and How to Market Them to Drive Traffic

As a dealer, you’ve probably tried all of the popular car sale promotion ideas out there. But it can be hard to determine which...
automotive

Leading Women In Automotive In 2019

With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super Bowl Ads?

When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies...
personalization

Online Personalization Tools: How/Why They Can Boost Profits

If you are not currently personalizing your websites and other online platforms, then you’ve losing revenue. In 2018, it was reported that businesses lost...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
Auto Show

The Harmonization of Autonomous Vehicle Regulation and the 2019 DC Auto Show

We are in the midst of a self-driving vehicle revolution. While the Elon Musk’s of the world eagerly work toward making autonomous driving a...
models

Models Slow to Leave Lots

2018 was a mixed-bag year for the car industry. While sales seemed to rise, there were signs of change, omens strong enough to prompt...
partnership

“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
marketing budgetvideo

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) – Glenn Pasch, CEO...

On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to...

How to Deal With a Best Price Shopper

Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...

Accountability and What It Is Worth to Your Business

Your culture, what’s that worth? Team morale, momentum, your brand, the customer experience, the team member experience, your own credibility as a leader. You...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...