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Teresa Jenkins

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Marketing expert and freelance writer for CBT News
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
features

The Importance of Showing Customers All The New Car Features

Though it might be one of the most poorly performed and neglected parts of the vehicle sales process, performing a good vehicle walk-around is...
sales event

Here Are The Best Ways To Market Your Columbus Day Sale

From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average...
recruting

Best Practices for Recruiting Employees in the Digital Age

When recruiting new employees to your automotive dealership, it's important to understand and keep up with the current digital trends and technology. Below are...
revamping

6 Things To Keep In Mind When Revamping Your Website

A/N: For cohesiveness, it’s recommended that you read the first part of this two-parter article. After you are sure that you need to revamp your...
Revamp Website

Is It Time to Revamp Your Website? Here Are 10 Signs That It Is

Nowadays, the first impression that your audience has of your business, comes almost exclusively through your website. So, the design and functionality of your...
visual displays

Visual Displays — Best Practices in the Auto Industry

The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising...
Labor Day

Labor Day Sales: How To Stand Out Against The Your Competitors

With Labor Day Weekend fast approaching, it’s time to get your strategy sorted beforehand. Labor Day Weekend is a great day for consumers, but...
employees

Recognizing Your Employees In The Workplace: Is There A Right And Wrong Way?

In order for you to have the most productive and effective staff, you need to understand the psychology behind praising others for a job...
revenue streamsvideo

Creative Revenue Streams You May Want to Consider at Your Dealership – Trevor Gile,...

Bringing in-house revenue streams that your dealership would traditionally outsource could be the difference between a thriving business and one just making the cut,...
NO

Why you want customers to tell you NO in the Service Drive

Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even...
fixed operations

Fixed-Ops’ Slant on Reconditioning

If a car dealership has a punching bag for frustration, it’s Fixed Operations. So much happens under the Fixed Operations umbrella critical to vehicle...
peak

How to Take Advantage of the Peak Season Sales

Like most sectors, the automotive industry has its cycles. Generally, those selling cars can expect slumps in the winter and summer, with things picking...
accessories

How to Upsell Accessories in your Dealership

Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...

Technology, Transparency, and the A-Z Sales Process

On this week's episode of Kain & Co., David invites Glen Tuscan of Dealer Commitment Service, Inc. to talk about trust and transparency, technology,...