Teresa Jenkins

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Marketing expert and freelance writer for CBT News
pitch

Successful Ways To Pitch Your Next Big Idea To The Higher Ups

We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it to management, it gets shot down almost immediately. After those situations, you start to question, what…
video marketing

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays an important factor during their decision-making process. As stated by…
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees at an almost incessant pace. It can be a challenge…
events

How To Measure the Return On Investment For Automotive Events

Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for your dealership. Either way, it’s a big move to invest in a digital marketing strategy, so…
walk-around videos

How to Use Full-Motion Walk-Around Videos For Dealership Inventory

It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is full motion walk-around videos. A lot of dealerships are quick to jump on the bandwagon of…
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will provider mountains of woe, worry, and stress; a good supplier…
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though it might be largely the responsibility of the individual, the managers of their workplace also play…
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and salespeople were the experts to go to prior to any sale. The advancements due to technology…
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within…
mom and pop

How Can Mom And Pop Dealerships Survive Big Tech?

Economists say that it’s too early to fully determine the impact larger companies have on small businesses. Some research proves that big tech companies provide advantages and disadvantages for smaller dealerships. It was only a handful of years ago when…
customer interviewvideo

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…
Andrew Gardnervideo

How to ensure your dealership’s customer experience and buying journey sync up – Andrew...

As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation? What can you do to stay ahead of the curve and continue to provide a high…
marketingvideo

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the in-store experience changed significantly, and has forced the question: why…
Evelyn Cardenasvideo

Dr. Evelyn Cardenas says CFADA dealers are ‘very optimistic’ about auto industry

Just a few short months ago as the pandemic hit, we were all left to figure out what’s next for retail automotive businesses and jobs around the country. As we adjust to this ‘new normal’ we’re checking in on the…
Cox Automotivevideo

Cox Automotive chief economist Jonathan Smoke breaks down current auto industry data

Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is Jonathan Smoke, Chief Economist for Cox Automotive. We’ll be discussing the latest data and what dealers…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…