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Teresa Jenkins

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Marketing expert and freelance writer for CBT News

Simple Actions Your Dealership Can Do To Give Back to the Community This Season

Every business needs the support of their local community in order to be as successful as possible. Dealerships are no different. It can be...
mentorship

Developing A Successful Mentorship Program At Your Dealership

As a well-established corporate practice, mentoring has been a chosen practice for many businesses across the various industries. According to the Association for Talent...
black friday

How To Market Your Dealership To Win On Black Friday?

Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the...
social media

How To Use Social Media Data For A Trend Analysis In Your Dealership?

Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...
emails

Should Customer Email’s Be More Than A Service Reminders?

Many businesses continue to shy away from email marketing because they believe that it’s an outdated approach. But, in actuality, 59% of B2B marketers...
veterans

How To Celebrate The Veterans At Your Dealership?

As a day spent honoring and being thankful to those who have fought for our freedom, it only serves right for dealers to show...
time

9 Ways To Speed Up Your Customers Transaction Time

A faster transaction line means more sales in shorter periods of time – it’s simple math. As we approach some of the biggest holidays...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
features

The Importance of Showing Customers All The New Car Features

Though it might be one of the most poorly performed and neglected parts of the vehicle sales process, performing a good vehicle walk-around is...
digital retail trendsvideo

Digital Retail Trends to Implement at Your Dealership in 2019 – Andy MacLeay, Dealer.com

Digital retailing may have a long way to go before it is the industry standard, but with the popularity of online retailers like Amazon,...
budgeting

In 2019, Show Budgeting Solutions to Sell More Retention Product

The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that...
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...
BDCvideo

Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive

As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for...
pay structure

Should You Shake Up Your Employee Pay Structure for 2019?

A new year is just around the corner, and with it comes the opportunity to make goals and set objectives for the coming year....

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Co-Navigating With Your Customers

On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.