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Four Ways Your Dealership Can Use a Sales Funnel

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
auction volumevideo

Inventory and Auction Volume: The Latest from J.D. Power’s Larry Dixon

On today's edition of CBT News, we speak to Larry Dixon, Senior Director of valuation services at J.D. Power. Larry gives us an update...
sales and service

Improving Your Sales-to-Service Handoff

Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...
sales satisfaction

Takeaways from J.D. Power’s 2019 U.S. Sales Satisfaction Index Study

J.D. Power just released its annual Sales Satisfaction Index (SSI) Study, and once again, Porsche has topped the list in sales satisfaction for a...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

Adjusting Your Language for the Customer

On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt...

Accountability in Dealership Management

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...