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recall

Recall repairs stand out as an opportunity for auto dealers

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According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53 million vehicles continue to operate on American roads with a recall campaign that has not yet been completed. By their estimates, that accounts for approximately one in every five vehicles that […]
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car

Car buyers advised to skip negotiating, pay sticker price during...

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Chip shortages, factory shutdowns due to COVID outbreaks, and a lack of used car inventory from rental companies are all combining to create supply challenges on dealer lots nationwide. However, March is being seen as one of the best months in car sales in history for both the new and used car markets, and dealers […]
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Ford CEO Jim Farley jabs Tesla for FSD testing

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Tesla might have led the way with battery electric technology, but Ford isn’t going to take the fight lying down. With the release of the Mustang Mach-E, Ford’s CEO Jim Farley has decided to take a few swings at the pioneer. Farley’s hope is that consumers will see that Ford doesn’t approach testing the same […]
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fleet

How to serve fleet customers while sales are down

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A recent study by Cox Automotive showed that fleet sales are down 20% from 2020. With this lack of sales, your dealership needs to find other ways to earn revenue from your commercial clients. However, these businesses are feeling the effects of the recent pandemic, which is why they aren’t buying new cars in the […]
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F&I

Manage customers’ F&I time expectations with 3 simple strategies

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One of the most delicate balancing acts in the sales process is dealing with the amount of time it takes to actually deliver the car to the buyer. Dealership personnel often don’t realize how laborious this part is for the buyers, from coming to the store, choosing the car or truck, dealing with add-on’s, the […]
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car care

National Car Care Month brings focus back around to safe...

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April is National Car Care Month, an initiative organized and funded by the Auto Care Association. The campaign is very timely this year, coinciding with loosening of restrictions that find more drivers on the road than the same time last year, during the throes of the COVID pandemic. The Car Care Council aims to provide […]
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F&I

Making customer-pleasing changes to the F&I process

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After spending an average of more than 14 hours researching vehicles online, the 2020 Cox Automotive Car Buyer Journey reveals that less than half of car buyers are satisfied with the time it takes to buy a car at a dealership. At around four hours from crossing the threshold to driving away, customers find that […]
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tire

Three strategies to maximize tire sales in 2021

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After a difficult year for the auto industry, 2021 has brought renewed prospects of real recovery.  Americans’ driving habits are beginning to return to normal, as confirmed by our recent Hankook Gauge Index data that showed 66% of Americans are now driving at least a few times per week – more than double the 31% […]
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customers

How to influence dealership customers to return for service appointments

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Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the previous year. Keeping customers coming back for service is where the legacy revenue lies, and it’s been a statistic that’s been relatively unchanged for two decades. Yet, all dealers understand the […]
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digital

Three trends in digital engagement that will impact the auto...

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2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
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