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ford bronco

Ford Bronco begins rolling out of assembly plant

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After months of delays, the new Ford Bronco is finally going to make its way to dealers. Around 100,000 customers who placed pre-orders have...
service

Recommendations for dealership service page content

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As we get deeper into the digital times, your customers are going to spend more time visiting your dealership website than they are calling...

The EV ‘low cost of operation’ promise means service loyalty is...

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On May 19, Ford unveiled the fully-electric F-150 Lightning pickup truck and amassed 45,000 reservations within two days. A few days later on May 24, a...
community

Five ways dealerships can be community-minded

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Who are your customers? They are the people living and working in the community around you. If your dealership isn't willing to get out...
female

10 best practices to hire and retain female employees at your...

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One study reveals that a little over 26% of the workforce in the automotive industry, including manufacturing, are roles held by female employees. With...
reviews

Why soliciting reviews is a solid business plan for dealerships

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The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For...
customers

How dealers can sell more cars this month

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Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love...
trade-in

Edmunds Trade-In Values Report & what it means for dealers

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Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an...
customers

Aspects of an excellent customer experience

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One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development,...
recall

Recall repairs stand out as an opportunity for auto dealers

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According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53...