Tuesday, January 18, 2022
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The EV ‘low cost of operation’ promise means service loyalty...

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On May 19, Ford unveiled the fully-electric F-150 Lightning pickup truck and amassed 45,000 reservations within two days. A few days later on May 24, a commercial variant was announced as the F-150 Lightning Pro. With slightly less interior content geared toward work truck buyers, it’s expected to be delivered next year.  A key selling point for the 2022 Ford […]
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community

Five ways dealerships can be community-minded

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Who are your customers? They are the people living and working in the community around you. If your dealership isn’t willing to get out and be a part of that same community, you are missing out on the opportunity to market to your target audience. Simply having regular sales and events isn’t enough. You need […]
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female

10 best practices to hire and retain female employees at...

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One study reveals that a little over 26% of the workforce in the automotive industry, including manufacturing, are roles held by female employees. With this in mind, what is your strategy to attract, hire and retain women? Having more female employees on staff in all positions including leadership roles will result in higher profits overall, […]
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reviews

Why soliciting reviews is a solid business plan for dealerships

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The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For the month of March 2021 alone, almost 140,000 reviews were posted by consumers as the digital retailing model continues to be popular, a full year after COVID-19 restrictions all but forced […]
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customers

How dealers can sell more cars this month

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Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love...
trade-in

Edmunds Trade-In Values Report & what it means for dealers

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Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an all-time high, hitting $17,080, which is far more than $14,160 last year at the same time. What is causing this rise in trade-in values and what does it mean for your […]
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customers

Aspects of an excellent customer experience

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One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development, Tim Copacia, facilitated a meeting between auto marketing leaders at the 2021 JD Power Auto Summit. After analyzing all of their interactions, he was able to generate the following eight “pillars […]
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recall

Recall repairs stand out as an opportunity for auto dealers

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According to data from CARFAX, the number of vehicles on the road with open recalls declined by 5% in 2020. However, more than 53 million vehicles continue to operate on American roads with a recall campaign that has not yet been completed. By their estimates, that accounts for approximately one in every five vehicles that […]
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car

Car buyers advised to skip negotiating, pay sticker price during...

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Chip shortages, factory shutdowns due to COVID outbreaks, and a lack of used car inventory from rental companies are all combining to create supply challenges on dealer lots nationwide. However, March is being seen as one of the best months in car sales in history for both the new and used car markets, and dealers […]
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Ford CEO Jim Farley jabs Tesla for FSD testing

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Tesla might have led the way with battery electric technology, but Ford isn’t going to take the fight lying down. With the release of the Mustang Mach-E, Ford’s CEO Jim Farley has decided to take a few swings at the pioneer. Farley’s hope is that consumers will see that Ford doesn’t approach testing the same […]
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