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insurance

The Benefits of Incorporating Insurance Shopping into the Car Buying Experience...

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 A criticism dealers often hear from customers is that it takes too long to buy a car. However, there are plenty of ways to...
Ben Ellencweig

The 3 Things Consumers Want When Shopping for a Vehicle Online...

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 Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the...
growth

Your Growth is Your Responsibility

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On this week's episode of F&I Today, Becky Chernek invites Christopher Vester, COO at Hubert Vester Auto Group, to talk about personal growth, differentiating...
parents

Providing the Ideal Car Buying Experience for Single Parents

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As of the last Census in 2012, there are 85 million mothers in the United States with children under 18. While the talk about...
Shep Hyken

Surprise and Delight: A Great Customer Service Concept. Or Is It?...

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 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...
advertising

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising...

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
authentic brand

How to Build an Authentic Brand

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What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
Natasha del Barrio

How to Embrace Industry Change and Adapt to the Needs of...

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 Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
Car Buyer Journey

Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer...

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When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how...
customer experience

Four Lessons Auto Retail Can Take Away from Other Industries

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The automotive industry has evolved in ways we never would have thought possible even a decade ago. From the emergence of autonomous vehicles to...