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sales process

What’s Bogging Down Your Sales Process?

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Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the...
walk around

What to Say When Customers Say, “We Just Want to Walk...

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On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

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As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the...
trial closes

Are Trial Closes Right for You?

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On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using...
communicator

Becoming a Master Communicator

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Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
technology

Technology vs. Human Connection: Which One Does Your Dealership Need?

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There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying...
angry customers

The A.R.T. of Dealing with Angry Customers

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I know a thing or two about dealing with angry customers.  A big part of my time at college was spent on a phone...
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

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If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

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Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
mirror image

Being a Mirror Image of the Customer

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On this week's episode of On the Mark, Mark Tewart discusses the idea of being a mirror image of the customer. Mirroring things such...