Chris Saraceno

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questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
team

What Our Team Wants From Us: How We, As Leaders, Can Give Our People...

One of the most potent responsibilities and opportunities we have when it comes to leadership is that the team looks to us to set...
Bernie Moreno

Seven Ways to Maintain a Positive Outlook When Living in Uncertain Times

A lot of unknown elements are challenging us and will continue to for the next few weeks. Not only are there health concerns facing...
Selling in the zone

Selling in the zone

BY CHRIS SARANCENO Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered...
de blasiovideo

Brian Benstock Calls De Blasio’s Remarks on Autos, ‘completely irresponsible’

Last Thursday evening, New York City mayor Bill de Blasio made some controversial statements in a press conference regarding whether New Yorkers should purchase...
Tom Maolivideo

Tom Maoli Asserts COVID-19 Created a ‘perfect storm’ for Auto Retail

When dealing with the COVID-19 pandemic, serial entrepreneur Tom Maoli says, "the barrier became the blessing." Tom is the President and CEO of Celebrity...
paul whitevideo

4 Principles Business Leaders Need to Motivate Their Staff – Dr. Paul White

Unifying your team under a strong company culture and value system is crucial to building a successful, functioning business. This means, employees today need...
servicevideo

Bill Springer on What Consumers Value Most in the Service Department

DriveSure surveyed nearly 2,000 vehicle owners to find out what it takes to retain their service business at car dealerships and Bill Springer, President...
leadquality leadsvideo

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...