On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains why he believes that it’s persuasion that creates a sale and that you should be guiding, not selling.

The 7 levels of persuasion include:

  • Mute
  • Empathy
  • Farming
  • Invitation
  • Proposal
  • Time Urgency
  • Ultimatum

Tune in to hear Mark’s definition of each.


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