On Today’s edition of On the Mark, your host Mark Tewart reviews his seven levels of persuasion and how they influence your customer. Mark explains why he believes that it’s persuasion that creates a sale and that you should be guiding, not selling.

The seven levels of persuasion include:

  • Mute
  • Empathy
  • Farming
  • Invitation
  • Proposal
  • Time Urgency
  • Ultimatum

Tune in to hear Mark’s definition of each.

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