On The Mark

 

Hosted by Mark, Tewart, a recognized automotive industry expert who specializes in sales, management, and F&I training. Mark shares his expert training and consulting in dealership operations.

Creating a Clear Set of Goals to Achieve Your Vision

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 When it comes to setting goals, what works for you may not work for everybody. On this week's episode of On the Mark, Mark Tewart talks about creating a clear vision for yourself to achieve your goals.

How Do You Create a Vision Statement?

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 On this week's episode of On the Mark, Mark Tewart talks about laying out your goals with a vision statement so that you can clearly visualize your path to success.

Lead Generation Equals Dollar Creation

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On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals dollar creation. VIDEO TRANSCRIPTION: Mark Tewart: Hi, I'm Mark Tewart,…

Why You Need to Make a Career Decision

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On this week's episode of On the Mark, Mark Tewart explains how making a full commitment to your career as a salesperson is the only way to truly succeed in the automotive industry.   VIDEO TRANSCRIPTION: Speaker 1: You're watching…

Being Transparent During the Deal Proposal

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On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the deal proposal.

Being Personable When Handling Internet Leads

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On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads could cause customers to be more hesitant when doing business with you.

Addressing the Customer’s Fears

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On this week's episode of On the Mark, Mark Tewart, President of Tewart Enterprises, talks about some of the major fears customers have when visiting the dealership and how you can help them feel more comfortable throughout their visit. VIDEO…

What to do When Customers Want to Buy for Invoice Price

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On this week's episode of On the Mark, Mark Tewart, author and President of Tewart Management Group, talks about what to do when a customer wants to buy for invoice, being transparent with the customer, putting the team's needs before…

The Three Steps to Selling

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On this week's episode of On the Mark, Mark Tewart talks about defining customer beliefs, agreeing with the customer, and and merging your beliefs with the customer in what he calls the "three selling steps."

Presenting a Proper Deal Proposal

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On this week's episode of On the Mark, Mark Tewart gives some of his opinions on how you can present the best deal proposal possible.

Perfecting Your Dealership’s Mobile Website Design and User Experience

On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321 Ignition. In this episode, David and Lyamen discuss the importance of having an excellent website user-experience…

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a salesperson's disposal, that there is no excuse to drop the ball. On this week’s episode…

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive. In this episode, David and Steve discuss his background working for Tesla, Inc. and his new…
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Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
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David Kain on adapting your dealership’s BDC to new consumer trends

It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital retailers such as Vroom and Carvana are simplifying the vehicle…
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ExxonMobil chairman provides updates and future of oil industry

On Wednesday, ExxonMobil Chairman and CEO Darren Woods held an employee forum to discuss the oil and gas industry’s position and the outlook for the future. A statement was released that summed up his comments to ExxonMobil staff that delved…
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Policaro Group on the use of innovation and technology in automotive retail

In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their…

NAMAD lends a hand to minority dealerships with digital marketing training 

With digital retailing becoming more valuable to dealerships than ever before, it’s important for dealers to have every resource necessary to meet the changing demands of the market. This is why the National Association of Minority Automobile Dealers (NAMAD) is…