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On The Mark

tewart_1132x340 Hosted by Mark, Tewart, a recognized automotive industry expert who specializes in sales, management, and F&I training. Mark shares his expert training and consulting in dealership operations.

The Four P’s of Every Business

four p'svideo
this week's episode of On the Mark, Mark Tewart breaks down the four P's that every type of business should focus on: People, Process, Product, and Position.

Being Personable When Handling Internet Leads

internet leadsvideo
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads could cause customers to be more hesitant when doing business with you.

The Cost of Orphan Owners

orphan ownersvideo
On this week's episode of On the Mark, Mark Tewart discusses the cost of orphan owners at your dealership and explains the importance of defining and implementing a clear plan for dealing with orphan owners.

CRM Managers, BDRs, and How to Be Successful

successfulvideo
On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and how to be successful at your dealership.

Lead Generation Equals Dollar Creation

lead generationvideo
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals dollar creation.

The 10 C’s of Leadership and Trust

leadershipvideo
In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On the Mark, Mark Tewart talks about what he calls the "Ten C's" of leadership and trust.

Leadership: Using the CRM at Your Dealership

CRMvideo
Often times, leadership is not adequately using your CRM. On this week's episode of On the Mark, Mark Tewart talks about how important it is for dealership leaders to not only be knowledgable of your CRM system, but to also know how to properly...

How Do You Utilize Your CRM?

CRMvideo
 On this week's episode of On the Mark, Mark Tewart talks about your CRM, the way you utilize it, the way it's setup, and your CRM processes.

Attractive Words and Phrases

words and phrasesvideo
The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark Tewart talks about words and phrases that you can use to make sure you're making the best impression possible.

Moments of Truth

moments of truthvideo
Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on the customer experience. Mark Tewart talks more about these moments of truth, or "MOT's" as he calls them, on this...

Creating a Comfortable Environment for Your Customer

On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.

Creating a Video Culture at Your Dealership

On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

Management Accountability

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
inbound

How to Properly Handle Inbound Service Calls for Greater Profitability

After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone...
CarNowvideo

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow &...

 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep,...
ride-sharevideo

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...