Fishing Where Other People Don’t Fish

fishingvideo
  On this week's edition of On the Mark, Mark Tewart talks about how giving a little extra effort and fishing where others aren't fishing can help you sell more cars.

What Questions Do You Ask Yourself?

questionsvideo
The questions you ask yourself can tell a lot about your life. On this week's edition of On the Mark, Mark Tewart wants to know what questions you ask yourself on a daily basis and explains how asking better questions can lead to a...

Utilizing A/B Testing in Your Process

A/B testingvideo
On today's episode of On the Mark, Mark Tewart explains how the use of A/B testing in your sales process can dramatically change your results.

Addition by Subtraction

addition by subtractionvideo
  On today's episode of On the Mark, Mark Tewart talks about when you need to let things go so that you can add something else, otherwise known as "addition by subtraction."

Updating your “Why Buy Here” Proposition

why buyvideo
  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

How to Get More Referrals

referralsvideo
  On this week's edition of On the Mark, Mark Tewart goes over some methods for getting more referrals, as well as his usual segments Coach's Corner and Stop It.

Using Your Talents Fully

talentsvideo
  On this week's episode of On the Mark, Mark Tewart talks about using your talents fully and using them in a way that you wouldn't normally use them.

Adapting when a customer says “I’m just looking!”

video
On this week's edition of On the Mark, Mark talks about how to deal with a customer that says "I'm just looking!" out on the lot.

Daily Save-A-Deal Meetings

save-a-dealvideo
On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia, OH. Ron asks Mark how important it is to host daily save-a-deal meetings are.

Testing Objections from Customers

objectionsvideo
  On this week's edition of On the Mark, Mark Tewart goes over testing objections from customers as well as his usual segments, Coach's Corner and Stop It.

Opening the Call: What to say to make a good first...

"The better you are prepared before reaching out to your customer, the better the conversation will be." Opening the call is much like your first...

Accountability Between Your Dealership Team and Management

On this week's episode of Kain & Co., David invites his daughter Jessica on to discuss a presentation she gave recently on the right...

The Activity Habit

  On today's episode of Kain & Company, David Kain goes over what he calls the "Activity Habit," creating a sound foundation for your sales...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership?...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...