On The Mark

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Hosted by Mark, Tewart, a recognized automotive industry expert who specializes in sales, management, and F&I training. Mark shares his expert training and consulting in dealership operations.

Creating a Clear Set of Goals to Achieve Your Vision

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 When it comes to setting goals, what works for you may not work for everybody. On this week's episode of On the Mark, Mark Tewart talks about creating a clear vision for yourself to achieve your goals.

How Do You Create a Vision Statement?

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 On this week's episode of On the Mark, Mark Tewart talks about laying out your goals with a vision statement so that you can clearly visualize your path to success.

Lead Generation Equals Dollar Creation

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On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals dollar creation. VIDEO TRANSCRIPTION: Mark Tewart: Hi, I'm Mark Tewart, and thanks for joining us this week on On the Mark on CBT News. Today I want to talk to you about lead generation equaling dollar creation, and then I'm going to go into my other two segments, Coach's Corner and...

Why You Need to Make a Career Decision

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On this week's episode of On the Mark, Mark Tewart explains how making a full commitment to your career as a salesperson is the only way to truly succeed in the automotive industry.   VIDEO TRANSCRIPTION: Speaker 1: You're watching On the Mark, with Mark Tewart. Mark Tewart: Hi, I'm Mark Tewart. Welcome to On the Mark on CBT News. In today's show, I want to talk to you salespeople, and I mean the salespeople working every day to support your career, to...

Being Transparent During the Deal Proposal

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On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the deal proposal.

Being Personable When Handling Internet Leads

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On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads could cause customers to be more hesitant when doing business with you.

Addressing the Customer’s Fears

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On this week's episode of On the Mark, Mark Tewart, President of Tewart Enterprises, talks about some of the major fears customers have when visiting the dealership and how you can help them feel more comfortable throughout their visit. VIDEO TRANSCRIPT: Mark Tewart: Hi, I'm Mark Tewart, and welcome to On the Mark on CBT news. In today's segment, I want to talk about addressing the customer's fears. We find that when a customer does not buy a car or really...

What to do When Customers Want to Buy for Invoice Price

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On this week's episode of On the Mark, Mark Tewart, author and President of Tewart Management Group, talks about what to do when a customer wants to buy for invoice, being transparent with the customer, putting the team's needs before your own, and more. VIDEO TRANSCRIPT:  Mark Tewart: Hi, I'm Mark Tewart and welcome to this week's edition of On The Mark on CBT News. Today, I want to talk to you about that customer that says, "I just want to...

The Three Steps to Selling

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On this week's episode of On the Mark, Mark Tewart talks about defining customer beliefs, agreeing with the customer, and and merging your beliefs with the customer in what he calls the "three selling steps."

Presenting a Proper Deal Proposal

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On this week's episode of On the Mark, Mark Tewart gives some of his opinions on how you can present the best deal proposal possible.

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...
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Is it Time to Re-Evaluate Your Dealership’s Recruiting Strategy? – Steve Munyan

With 30 million people unemployed in the United States and thousands of auto industry workers furloughed, hiring strategies look different in today's business landscape....
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New EV Competitors Try to Dethrone Tesla

The EV market has been dominated by Tesla in 2020, with little resistance from any other company in the market. However, Elon Musk’s auto...
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Midwest Dealer Jay Feldman Discusses Acquiring 4th Dealership with Actor Mark Wahlberg

Strategic partnerships can create great opportunities for success. For Jay Feldman, CEO of Feldman Automotive, a partnership with actor and auto enthusiast Mark Wahlberg...
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Could Auto Retailers Copy Amazon’s Model for Fulfillment Centers?

Online retail giant Amazon and Simon Property Group Inc. are in talks to use empty retail locations in malls as depots and fulfillment centers,...
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Sean Gardner on Converting Both Digital Leads and Unsold Customers

In light of the COVID-19 pandemic, there are more digital opportunities for dealers and customers than ever before. Car buyers want to get as...