NADA 2019: Dealertrack, Mazen Letayf


We were happy to have Mazen Letayf, Associate Vice President and Head of Product for Digital Retailing at Dealertrack F&I back on, this time from the floor of The 2019 NADA Show. Jim Fitzpatrick had the opportunity to speak with him about enhancing the car buying experience for consumers, lenders, and dealers.

Mazen Letayf

Below is a list of questions we asked Mazen, see what he had to say in his video interview above.

  • What are the primary challenges dealerships face in delivering the best car buying experience for their customers?
  • How does Dealertrack uniFI enhance the car buying experience for consumers, lenders and dealers?
  • What’s the feedback been so far for Dealertrack uniFI?
  • What are the features of Dealertrack uniFI that are being demoed at NADA?


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