Leveraging Data to Strategically Market Your Dealership in the Middle of COVID-19 – John Fitzpatrick, Force Marketing

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As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed navigating the marketing challenges presented by the Coronavirus. Today, he and Jim tackle how new data is influencing their strategy to help and support their dealer partners.

Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network.

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