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Join Jim Fitzpatrick and John Fitzpatrick at the New York Auto Forum to discuss key trends reshaping the automotive landscape.

NY Auto Forum 2024: John Fitzpatrick | President & CEO of...

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At this year’s New York Auto Forum, media partner CBT News anchor Jim Fitzpatrick will be joined by John Fitzpatrick, President and CEO of...
CBT News host Jim Fitzpatrick had the chance to meet with John Fitzpatrick, CEO and President of Force Marketing, at the 2024 NADA Show.

Live Replay NADA Show 2024: John Fitzpatrick | Force Marketing

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CBT News anchor Jim Fitzpatrick sat down with John Fitzpatrick, CEO and President of Force Marketing, at the 2024 NADA Show. Catch all of CBT...
Insightful strategies for mastering automotive marketing in a rapidly evolving market, focusing on consumer trends and EV challenges.

Expert automotive marketing strategies for today’s evolving industry — John Fitzpatrick...

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As many, if not all, dealers know, several market conditions are creating uncertainty in the automotive retail industry. From normalizing inventories to electric vehicle...
inventory

The importance of utilizing marketing as a communication tool during inventory...

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Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
customer lifetime value

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...

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The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...

Making the most out of your marketing strategy in today’s climate

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As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...
fixed ops marketing

Why new vehicle inventory shortages don’t have to prevent you from...

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Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...
Marketing - John Fitzpatrick

Why now is the opportune time for car dealers to claim...

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Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly...
Force Marketing, GSM acquisition

Force Marketing making bold moves with acquisition of GSM, a fixed-ops...

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On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host...
marketing

4 automotive marketing essentials car dealers should prioritize this year –...

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Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...