Tag: Force Marketing
Force Marketing’s John Fitzpatrick on tech, marketing, and the future of...
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having...
How dealers can maximize their reach with connected TV solutions –...
Streaming services are becoming a game-changer, and one company is leading the charge with innovative solutions. Jeff Brown, the Chief Operating Officer of Force...
John Fitzpatrick highlights key strategies for dealers amidst market shifts and...
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving...
NY Auto Forum 2024: John Fitzpatrick | President & CEO of...
At this year’s New York Auto Forum, media partner CBT News anchor Jim Fitzpatrick will be joined by John Fitzpatrick, President and CEO of...
Live Replay NADA Show 2024: John Fitzpatrick | Force Marketing
CBT News anchor Jim Fitzpatrick sat down with John Fitzpatrick, CEO and President of Force Marketing, at the 2024 NADA Show.
Catch all of CBT...
Expert automotive marketing strategies for today’s evolving industry — John Fitzpatrick...
As many, if not all, dealers know, several market conditions are creating uncertainty in the automotive retail industry. From normalizing inventories to electric vehicle...
The importance of utilizing marketing as a communication tool during inventory...
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
Making the most out of your marketing strategy in today’s climate
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...
Why new vehicle inventory shortages don’t have to prevent you from...
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...