Tag: Force Marketing
Adapting to Change: Being female friendly in the service department
Being female friendly is a necessity these days in all industries, including automotive, because the American woman is one of the most powerful economic forces on the planet. With $7 trillion in purchasing power, women account for 85% of consumer…
Seat belts could be recalled after altered safety data discovered
The Japanese government has told automakers to prepare for recalls after Joyson Safety Systems Japan’s seat belt safety testing data was found to be altered. Japan’s authorities reported that as many as 9 million seat belts “do not meet quality…
How the customer experience is different in a COVID-19 world
Let’s face it, the way we do business has changed dramatically. No longer are you meeting face-to-face with consumers and trying to convince them to purchase, or even test drive a vehicle. Contactless service has become the norm. But now…
How your car dealership can stand out in the digital space – Tim Cox,...
Joining anchor Jim Fitzpatrick on CBT News today is Tim Cox, Co-Founder and Senior Vice President of Sales at CarNow. CarNow has had a tremendous partnership with CBT News in taking the steps of starting conversations about diversity in the…
Winning the inventory game – Scott Dreisbach, Valuinsight
In a time where inventory is hard to come by, dealers are looking at every opportunity to manage inventory more efficiently. Today on CBT News, Scott Dreisbach, owner and operator of Valuinsight, joined Jim Fitzpatrick to talk about the…
Automotive startups make big headlines with strong funding rounds and acquisitions
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…
Do people of color have more leadership opportunities in automotive retail...
Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…
7 ways to increase your dealership website’s local organic search optimization
In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…
Automotive sales for Q3 and strong M&A activity from the Presidio...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
