TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%
TSLA348.750-6.06001%
GM86.2700.09%
F13.870-0.08%
RIVN16.070-0.73%
CYD38.210-2.18%
HMC31.8600.53%
TM194.4802.48%
CVNA74.040-0.05%
PAG217.010-0.84%
LAD370.360-0.68%
AN200.0901.34%
GPI263.9501.91%
ABG211.6200.95%
SAH79.6800.39%


Force Marketing

Rethink the customer journey to capture today's cautious vehicle shoppers

Rethink the customer journey to capture today’s cautious vehicle shoppers

- August 28, 2026
Dealers are navigating a longer customer journey as affordability pressures make consumers more cautious about purchasing a vehicle. Joining us on today’s CBT Live segment is Force Marketing CEO John...
Sales & Marketing Featured
CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

- June 23, 2026
Speaking with CBT News at the Automotive Leadership Summit in Washington, D.C., John Fitzpatrick, CEO of Force Marketing, explained how stronger partnerships among a dealership's marketing vendors can ultimately help rebuild trust...
Event Coverage Safety & Compliance
Dealers seek clarity as the FTC puts auto ads under the microscope

Dealers seek clarity as the FTC puts advertising in the crosshairs

- June 18, 2026
CBT News brought dealers, marketing executives and trade association leaders to Washington, D.C., on June 16 for the Auto Leadership Summit: Fair Pricing & Compliance at the Salamander Hotel. The...
Event Coverage
Dealers face growing compliance exposure as FTC scrutiny expands

Dealers face growing compliance exposure as FTC scrutiny expands

- June 4, 2026
Dealers across the country are feeling the pressure. Letters from the Federal Trade Commission (FTC) are landing on desks, compliance questions are flooding agency phone lines, and the stakes could...
Safety & Compliance Inside Automotive
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Sales & Marketing Inside Automotive
Force Marketing, Bernie Moreno discuss key industry challenges

Force Marketing, Bernie Moreno discuss key industry challenges

- April 7, 2026
At this year's J.D. Power Automotive Forum, Force Marketing went beyond a typical networking event, creating a forum for open dialogue among automotive leaders. The gathering featured a discussion between...
Event Coverage Articles
Force Marketing, NADA Show 2026

NADA Show: John Fitzpatrick | Force Marketing

- February 5, 2026
CBT News is delivering exclusive coverage from the NADA Show 2026 in Las Vegas, bringing dealers and industry professionals the latest insights shaping the retail automotive industry. In this on-site...
Event Coverage NADA Show
Force Marketing

Force Marketing and automotiveMastermind announce new data partnership that could change the auto marketing landscape

- July 2, 2025
On the latest episode of Inside Automotive, we spoke with John Fitzpatrick, CEO of Force Marketing, and Aaron Baldwin, CEO of automotiveMastermind, about their newly announced data partnership. This collaboration...
Featured Daily Automotive News
Force Marketing has been named a certified provider for Porsche, allowing Tier 3 dealers to access a range of digital marketing solutions

Force Marketing named certified provider for Porsche

- February 26, 2025
Force Marketing has been named a certified provider for Porsche, allowing Tier 3 Porsche dealerships to access a full range of digital marketing solutions at pre-negotiated prices. This partnership enables...
Articles
John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers thrive in 2025.

Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships

- January 29, 2025
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having insightful, thoughtful discussions. In today's episode...
Featured Sales & Marketing


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Weekly roundup: Canada hits back with $20B tariffs, VW's CEO clashes over cuts, New-vehicle sales hold at 16.4M SAAR
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Weekly roundup: Canada hits back with $20B tariffs, VW’s CEO clashes over cuts, New-vehicle sales hold at 16.4M SAAR

Inside Hoffman Auto Group's Vermont expansion and luxury push
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Inside Hoffman Auto Group’s Vermont expansion and luxury push

Rethink the customer journey to capture today's cautious vehicle shoppers
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vAuto Launches Test Drive, New Initiative to Scale and Speed Product Innovations 
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U.S.-Canada tariffs add concerns for dealers, Volvo expands EV safety alerts, Experian sees hybrid financing jump
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U.S.-Canada tariffs add concerns for dealers, Volvo expands EV safety alerts, Experian sees hybrid financing jump

U.S.-Canada tariff fight raises new concerns for North American dealers
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U.S.-Canada tariff fight raises new concerns for North American dealers

Volvo expands connected safety alerts across its EV lineup
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Volvo expands connected safety alerts across its EV lineup

Hybrid financing jumps as EV demand cools, Experian reports
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Toyota RAV4 Hybrid
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2026 Honda Accord continues to prove why midsize sedans are a winner


CBT News
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