TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%
TSLA391.060-3.4%
GM77.7200.08%
F14.1800%
RIVN17.090-0.71%
CYD44.720-1.15%
HMC28.7700.88%
TM179.7602.84%
CVNA70.6400.05%
PAG204.7504.35%
LAD339.1607.79%
AN209.0005.46%
GPI331.65012.25%
ABG226.6608.23%
SAH102.8103.08%


Force Marketing

CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

- June 23, 2026
Speaking with CBT News at the Automotive Leadership Summit in Washington, D.C., John Fitzpatrick, CEO of Force Marketing, explained how stronger partnerships among a dealership's marketing vendors can ultimately help rebuild trust...
Event Coverage Safety & Compliance
Dealers seek clarity as the FTC puts auto ads under the microscope

Dealers seek clarity as the FTC puts advertising in the crosshairs

- June 18, 2026
CBT News brought dealers, marketing executives and trade association leaders to Washington, D.C., on June 16 for the Auto Leadership Summit: Fair Pricing & Compliance at the Salamander Hotel. The...
Event Coverage
Dealers face growing compliance exposure as FTC scrutiny expands

Dealers face growing compliance exposure as FTC scrutiny expands

- June 4, 2026
Dealers across the country are feeling the pressure. Letters from the Federal Trade Commission (FTC) are landing on desks, compliance questions are flooding agency phone lines, and the stakes could...
Safety & Compliance Inside Automotive
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Sales & Marketing Inside Automotive
Force Marketing, Bernie Moreno discuss key industry challenges

Force Marketing, Bernie Moreno discuss key industry challenges

- April 7, 2026
At this year's J.D. Power Automotive Forum, Force Marketing went beyond a typical networking event, creating a forum for open dialogue among automotive leaders. The gathering featured a discussion between...
Event Coverage Articles
Force Marketing, NADA Show 2026

NADA Show: John Fitzpatrick | Force Marketing

- February 5, 2026
CBT News is delivering exclusive coverage from the NADA Show 2026 in Las Vegas, bringing dealers and industry professionals the latest insights shaping the retail automotive industry. In this on-site...
Event Coverage NADA Show
Force Marketing

Force Marketing and automotiveMastermind announce new data partnership that could change the auto marketing landscape

- July 2, 2025
On the latest episode of Inside Automotive, we spoke with John Fitzpatrick, CEO of Force Marketing, and Aaron Baldwin, CEO of automotiveMastermind, about their newly announced data partnership. This collaboration...
Featured Daily Automotive News
Force Marketing has been named a certified provider for Porsche, allowing Tier 3 dealers to access a range of digital marketing solutions

Force Marketing named certified provider for Porsche

- February 26, 2025
Force Marketing has been named a certified provider for Porsche, allowing Tier 3 Porsche dealerships to access a full range of digital marketing solutions at pre-negotiated prices. This partnership enables...
Articles
John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers thrive in 2025.

Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships

- January 29, 2025
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having insightful, thoughtful discussions. In today's episode...
Featured Sales & Marketing
Jeff Brown, COO of Force Marketing, joins us to explain how connected TV is transforming how dealers connect with their audiences.

How dealers can maximize their reach with connected TV solutions – Jeff Brown | Force Marketing

- January 22, 2025
Streaming services are becoming a game-changer, and one company is leading the charge with innovative solutions. Jeff Brown, the Chief Operating Officer of Force Marketing, joins us on today’s episode...
Inside Automotive Sales & Marketing


Latest Articles

Ford files patent for smart tool tracking system in vehicles
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Ford files patent for smart tool tracking system in vehicles

Stellantis revives supplier program, JD Power sees transparency gains, Hyundai expands robotics strategy
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce
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Bosch announces $225 million direct funding agreement with the U.S. Department of Commerce

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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Stellantis revives supplier rewards program to drive cost savings

Pricing transparency raises OEM website satisfaction, JD Power finds
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Hyundai takes full control of Boston Dynamics as robotics strategy accelerates
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Mitsubishi expands Texas port operations to speed dealer deliveries
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The AI platform capturing $10,000 a month in after-hours dealer revenue
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Fighting payment anxiety in the F&I office with empathy and value
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Mexico targets USMCA tariffs, Volkswagen expands affordable EVs, Lucid denies bankruptcy rumors
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CBT News
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