Tag: Force Marketing
4 Qualities Every Great Leader Needs in the Dealership
Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what...
Converting the Cash Buyer in F&I – It Could Be Easier Than You Think
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
The Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales...
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to...
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis,...
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Subaru Dealer Adam Arens on Training Your Salespeople in More Than...
On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...
Why Change is Necessary If You Want to Improve
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
Eliminating Fixed-Ops Obstacles
On today's episode of the Weekly Tune-Up, Becky Nixon talks about the #1 selling obstacle in fixed-ops that service advisors face when talking to...
