TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%


Force Marketing

Force Marketing Expands to 16 OEM Certified Partnerships with Addition of Acura, Honda, Hyundai and Nissan

Force Marketing Expands to 16 OEM Certified Partnerships with Addition of Acura, Honda, Hyundai and Nissan

- September 14, 2026
Atlanta, Sept. 14, 2026 (GLOBE NEWSWIRE) -- Force Marketing, a leading data-driven technology and marketing provider in the automotive sector, has added Acura, Honda, Hyundai and Nissan to its certified partnership...
The monthly payment gap is creating a new compliance risk for dealers

The monthly payment gap is creating a new compliance risk for dealers

- September 2, 2026
While the monthly payment has become one of the most important numbers in the car-buying process, it may also be emerging as a considerable compliance blind spot for dealers. Joining us...
Rethink the customer journey to capture today's cautious vehicle shoppers

Rethink the customer journey to capture today’s cautious vehicle shoppers

- August 28, 2026
Dealers are navigating a longer customer journey as affordability pressures make consumers more cautious about purchasing a vehicle. Joining us on today’s CBT Live segment is Force Marketing CEO John...
CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

- June 23, 2026
Speaking with CBT News at the Automotive Leadership Summit in Washington, D.C., John Fitzpatrick, CEO of Force Marketing, explained how stronger partnerships among a dealership's marketing vendors can ultimately help rebuild trust...
Dealers seek clarity as the FTC puts auto ads under the microscope

Dealers seek clarity as the FTC puts advertising in the crosshairs

- June 18, 2026
CBT News brought dealers, marketing executives and trade association leaders to Washington, D.C., on June 16 for the Auto Leadership Summit: Fair Pricing & Compliance at the Salamander Hotel. The...
Dealers face growing compliance exposure as FTC scrutiny expands

Dealers face growing compliance exposure as FTC scrutiny expands

- June 4, 2026
Dealers across the country are feeling the pressure. Letters from the Federal Trade Commission (FTC) are landing on desks, compliance questions are flooding agency phone lines, and the stakes could...
SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Force Marketing, Bernie Moreno discuss key industry challenges

Force Marketing, Bernie Moreno discuss key industry challenges

- April 7, 2026
At this year's J.D. Power Automotive Forum, Force Marketing went beyond a typical networking event, creating a forum for open dialogue among automotive leaders. The gathering featured a discussion between...
Force Marketing, NADA Show 2026

NADA Show: John Fitzpatrick | Force Marketing

- February 5, 2026
CBT News is delivering exclusive coverage from the NADA Show 2026 in Las Vegas, bringing dealers and industry professionals the latest insights shaping the retail automotive industry. In this on-site...
Force Marketing

Force Marketing and automotiveMastermind announce new data partnership that could change the auto marketing landscape

- July 2, 2025
On the latest episode of Inside Automotive, we spoke with John Fitzpatrick, CEO of Force Marketing, and Aaron Baldwin, CEO of automotiveMastermind, about their newly announced data partnership. This collaboration...


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