TSLA319.690-54.32%
GM80.670-1.46%
F14.145-0.275%
RIVN16.460-0.72%
CYD45.840-0.3%
HMC27.990-0.54%
TM176.800-3.14%
CVNA60.200-2.55%
PAG215.5400.97%
LAD334.020-5.93%
AN205.100-0.87%
GPI326.680-1.25%
ABG222.140-1.22%
SAH99.110-1.77%
TSLA319.690-54.32%
GM80.670-1.46%
F14.145-0.275%
RIVN16.460-0.72%
CYD45.840-0.3%
HMC27.990-0.54%
TM176.800-3.14%
CVNA60.200-2.55%
PAG215.5400.97%
LAD334.020-5.93%
AN205.100-0.87%
GPI326.680-1.25%
ABG222.140-1.22%
SAH99.110-1.77%
TSLA319.690-54.32%
GM80.670-1.46%
F14.145-0.275%
RIVN16.460-0.72%
CYD45.840-0.3%
HMC27.990-0.54%
TM176.800-3.14%
CVNA60.200-2.55%
PAG215.5400.97%
LAD334.020-5.93%
AN205.100-0.87%
GPI326.680-1.25%
ABG222.140-1.22%
SAH99.110-1.77%


John Fitzpatrick

CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

CBT News Auto Leadership Summit: John Fitzpatrick | Force Marketing

- June 23, 2026
Speaking with CBT News at the Automotive Leadership Summit in Washington, D.C., John Fitzpatrick, CEO of Force Marketing, explained how stronger partnerships among a dealership's marketing vendors can ultimately help rebuild trust...
Event Coverage Safety & Compliance
Dealers seek clarity as the FTC puts auto ads under the microscope

Dealers seek clarity as the FTC puts advertising in the crosshairs

- June 18, 2026
CBT News brought dealers, marketing executives and trade association leaders to Washington, D.C., on June 16 for the Auto Leadership Summit: Fair Pricing & Compliance at the Salamander Hotel. The...
Event Coverage
Dealers face growing compliance exposure as FTC scrutiny expands

Dealers face growing compliance exposure as FTC scrutiny expands

- June 4, 2026
Dealers across the country are feeling the pressure. Letters from the Federal Trade Commission (FTC) are landing on desks, compliance questions are flooding agency phone lines, and the stakes could...
Safety & Compliance Inside Automotive
inventory

The importance of utilizing marketing as a communication tool during inventory crunches

- October 14, 2021
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you...
Sales & Marketing Featured
customer lifetime value

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach

- October 13, 2021
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and CEO of Force Marketing, John Fitzpatrick....
Sales & Marketing Daily Automotive News

Making the most out of your marketing strategy in today’s climate

- August 30, 2021
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased to welcome back Bob Lanham, Facebook’s...
Sales & Marketing Featured
fixed ops marketing

Why new vehicle inventory shortages don’t have to prevent you from gaining new customers

- July 28, 2021
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us today to discuss how connected marketing...
Sales & Marketing Featured
Marketing - John Fitzpatrick

Why now is the opportune time for car dealers to claim more market share – John Fitzpatrick of Force Marketing

- May 3, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly changing, Fitzpatrick elaborates on current marketing...
Sales & Marketing Featured
Force Marketing, GSM acquisition

Force Marketing making bold moves with acquisition of GSM, a fixed-ops marketing company

- March 1, 2021
On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host Steve Greenfield to discuss an exciting...
Sales & Marketing Daily Automotive News
marketing

4 automotive marketing essentials car dealers should prioritize this year – John Fitzpatrick, Force Marketing

- January 18, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to what marketing trends can be expected...
Sales & Marketing Auto News

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