Organic traffic is important and one of the largest portions of your marketing channels. On today’s CBT Tip of the Day, Brian Pasch of PCG Digital has a great suggestion to improve your overall website traffic.
Dealers who are trying to see which marketing channels are bringing more engaged traffic know that organic traffic is one of the largest portions of their total traffic channels.
But yet, inorganic traffic is a mix of things that can be separated to help you make smarter marketing decisions.
The number one keyword that brings people to your website is your dealership’s name and that normally pops up your Google My Business listing.
By updating the website link with a google UTM tag, you can separate traffic that’s coming from Google My Business to your website from other organic traffic.
Why is this important? It helps you to create better ties with reviews and Google My Business traffic and isolates the rest of your traffic for better search optimization.
Organic traffic has to be a part of your marketing strategy and this little tip will help clean up that grouping analytics call organic traffic.
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