Wednesday, December 2, 2020
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digital

TV’s effect on dealership digital engagement

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For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...
website traffic

Improve Your Website Traffic

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 Organic traffic is important and one of the largest portions of your marketing channels. On today’s CBT Tip of the Day, Brian Pasch of PCG Digital has a great suggestion to improve your overall website traffic. VIDEO TRANSCRIPT: Dealers who are trying to see which marketing channels are bringing more engaged traffic know that […]
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website traffic

Cleaning Up Your Website Traffic

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On this week’s episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use Google Analytics to inspect the quality of your website traffic. Don’t forget to click here, and get your free download of Brian’s UTM Guide.
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content marketing

Why On-Site Content Sets Your Dealership Apart

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Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95% of people on their […]
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Website Traffic

Drive more traffic to your site using the right content

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Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequel and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95 percent of people on […]
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See how one dealer gives back, while driving more traffic

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As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows a thing or two about selling cars. While most dealers do anything and everything they can to get customers onto their showroom floor – “It’s like carnival barkers… they try to […]
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