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retargeting

Remarketing and retargeting your online parts customers

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Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
digital marketing

Digital marketing methods for today’s car dealership

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What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...
digital

TV’s effect on dealership digital engagement

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For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...
website traffic

Improve Your Website Traffic

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 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
website traffic

Cleaning Up Your Website Traffic

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On this week's episode of Auto Marketing Now, Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up...
Website Traffic

Drive more traffic to your site using the right content

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Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you...

See how one dealer gives back, while driving more traffic

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As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows...