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How the new Facebook automotive inventory ad options affect your dealership

When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads which allow manufacturers and dealers to upload their entire catalog of vehicle inventory with relevant details.

Recently, Facebook has expanded its automotive marketing features to drive inventory
ads to a mobile-optimized shopping experience. So what does this mean for your dealership? To find out, we spoke to Facebook’s Head of Automotive Retail, Bob Lanham.


Did you enjoy this interview with Facebook’s Bob Lanham? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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