Thursday, November 26, 2020
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digital marketing

Today’s best digital marketing strategies and practices for car dealers

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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and strategies have been tweaked. Across the country, many dealers we’ve talked to have been forced […]
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How the new Facebook automotive inventory ad options affect your dealership

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When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads which allow manufacturers and dealers to upload their entire catalog of vehicle inventory with relevant details. Recently, Facebook has expanded its automotive marketing features to […]
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market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week’s episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from 13.39 in 2019. The inventory of new vehicles sold took a 29.6% drop from this time last year. Used-car sales also dropped below 2019 numbers for the first time since […]
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Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad...

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Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In fact, some automotive marketing experts are even recommending a more aggressive approach when it comes to strategies like social media ad placements. Here to discuss […]
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