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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for many years, the pandemic has accelerated the shift to digital marketing and digital shopping. You may already be posting customer-centric content to your website‘s blog. That‘s a useful starting point, but in […]
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PureCars

Facebook & PureCars joint-study reveals key social marketing findings for...

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Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact digital retailing can bring for auto dealers by looking at real-world cases. The study also aimed to show the overall impact that advertising on social media channels has […]
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Is your dealership capitalizing on the revenue opportunities from service recalls?

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On today’s show, we’re pleased to host a special Kelley Blue Book roundtable featuring Jade Terreberry, Director of Analytics for Cox Automotive, and Juan...
Bergstrom Automotive

How to build a strong culture at any car dealership regardless...

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With 16 dealerships named to Automotive News' 'Best Places to Work', Bergstrom Automotive had the most dealerships to make the list. On today’s show,...
Facebook

Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next...

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2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in automotive retail, we want to hear from Bob Lanham, who shares a unique perspective on the industry from his position as head of automotive retail at Facebook. Today, Lanham discusses the […]
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digital retailing

Facebook and PureCars study reveals value of digital retailing for...

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These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle sales. While it’s important to discuss marketing tactics, it’s also worth seeing how effective they actually are.  A joint study ran by Facebook and PureCars, a digital marketing and advertising company […]
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Facebook

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held virtually last week. One aspect of the event that Kain says he always learns so much from is the Dealership Best Idea competition.  The winner […]
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Dealers United

Dealers United creates holiday marketing offering to help dealers stand...

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Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the second most popular use of social media during the holidays. Ultimately, the end-of-the-year holiday season is a crucial time for increasing sales at your dealership—with […]
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platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter, Facebook, LinkedIn, Instagram, YouTube, WhatsApp, and more, but those aren’t always the best ways for your dealership to reach your customers. Here’s why […]
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digital marketing

Today’s best digital marketing strategies and practices for car dealers

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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...