Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
The power and necessity of owning your advertising accounts
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...
New Facebook Marketplace rule restricts business pages from listing cars
Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support page, beginning at the end of...
Experience over price: How to boost brand and dealership loyalty – Bob Lanham | Meta
According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the brand. Today on Inside Automotive, we’re...
Meta’s Bob Lanham on where to focus your car dealership’s marketing strategy in 2022
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be tough trying to figure out where...
The real cost (and value) of social media advertising options
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive...
3 auto industry trends that will become more important in 5-10 years
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or...
Are high prices prompting bad customer reviews?
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And that would be okay to most...
3 automotive marketing trends to watch in Q4 with Facebook’s Bob Lanham
There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three trends to consider as we approach...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On...
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