Tag: Facebook
The power and necessity of owning your advertising accounts
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
Meta’s Bob Lanham on where to focus your car dealership’s marketing...
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be...
The real cost (and value) of social media advertising options
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...
3 auto industry trends that will become more important in 5-10...
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
Are high prices prompting bad customer reviews?
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And...
3 automotive marketing trends to watch in Q4 with Facebook’s Bob...
There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
Making the most out of your marketing strategy in today’s climate
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...
Where the auto industry is, and where it needs to go...
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...
How Apple’s latest update could impact your auto marketing
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone.
Since Apple’s latest iOS 14 update officially rolled out in...
