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Meta’s Bob Lanham on where to focus your car dealership’s marketing...

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How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be tough trying to figure out where your focus should lie. On today’s show, we’re pleased to welcome Bob Lanham, Head of Automotive Retail for Meta, formerly Facebook, to share his recommendations. […]
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advertising

The real cost (and value) of social media advertising options

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Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive dealerships, Facebook, TikTok, Instagram, and YouTube can be effective channels for marketing. Facebook: Costs between $0.50 and $2.00 per click Facebook is a powerful platform […]
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auto industry

3 auto industry trends that will become more important in 5-10...

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We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or forward, depending on how you look at it, to talk about the future of the auto industry five to ten years from now. Here to […]
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reviews

Are high prices prompting bad customer reviews?

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If you speak with a local Southern California Audi salesperson, he’ll tell you that the cars they have are selling at list price. And that would be okay to most consumers if the manufacturer passed out dealer cash, incentive financing, or lease discounts. But the truth is that there are no discounts, and, to consumers, […]
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3 automotive marketing trends to watch in Q4 with Facebook’s Bob...

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There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three trends to consider as we approach the final quarter of 2021 and enter 2022. We’re pleased to welcome Bob Lanham, Facebook’s Head of Automotive Retail. As the automotive industry settles into […]
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guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
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Making the most out of your marketing strategy in today’s climate

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As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...

Where the auto industry is, and where it needs to go...

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Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of Automotive Retail, Bob Lanham who joins us today to discuss key takeaways from the conference. The Digital Marketing Strategies Conference, held earlier this month, is […]
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Facebook

How Apple’s latest update could impact your auto marketing

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If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone. Since Apple’s latest iOS 14 update officially rolled out in April 2021, many auto marketers are struggling to grasp just what this update means for their dealership’s Facebook advertising success. While we don’t know the full impact this software update […]
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Roger Love

How much value does social media marketing bring to car dealerships?

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook. Lopes and Lanham have a conversation about the importance of social media marketing. Lanham oversees the automotive retail sector of Facebook, Messenger, Instagram, and WhatsApp. Lopes gets straight to the point […]
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