Saturday, December 5, 2020
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Dealers United

Dealers United creates holiday marketing offering to help dealers stand...

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Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte, browsing for product listings is the second most popular use of social media during the holidays. Ultimately, the end-of-the-year holiday season is a crucial time for increasing sales at your dealership—with […]
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platforms

Top 3 social media platforms your dealership should actually use

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Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter, Facebook, LinkedIn, Instagram, YouTube, WhatsApp, and more, but those aren’t always the best ways for your dealership to reach your customers. Here’s why […]
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digital marketing

Today’s best digital marketing strategies and practices for car dealers

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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...

How the new Facebook automotive inventory ad options affect your...

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When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook launched its on-facebook automotive inventory ads which allow manufacturers and dealers to upload their entire catalog of vehicle inventory with relevant details. Recently, Facebook has expanded its automotive marketing features to […]
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Facebook

Facebook seeks to optimize mobile shopping through new automotive ad...

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According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car buyers have the option to visit third-party inventory sites or dealership pages to find their next vehicle on a smartphone. However, another platform is emerging […]
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newscast

CBT automotive newscast: September 17, 2020

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Today’s Featured Interview: How AutoNation is promoting diverse and inclusive hiring practices - Rock Anderson Here at CBT, we strive to keep the conversation going on...
market update

CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx

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  On this week's episode of the CBT News Market Update, new car sales came out to a retail SAAR of 11.16, down 12.6% from...
automotive newscast

CBT Automotive Newscast: August 31, 2020

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Today’s Featured Interview: CBT News Market Update: Bob Lanham, Facebook & Lance Schafer, LotLinx From the beginning of the COVID-19 pandemic to now, digital marketing in auto retail has undergone a tremendous amount of change. We spoke with Lance Schaefer, General Manager of Product and Technology at LotLinx, and Bob Lanham, Head of Automotive Retail […]
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Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook...

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook […]
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Facebook pages

Are Personally-Branded Facebook Pages Bad for Dealers?

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Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that can complicate this inevitable revolving door is social media. On Facebook, many dealership salespeople have chosen to set up their own business Facebook pages. This form of personal branding has […]
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