Tag: auto sales
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...
Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
A Look at Changes Coming to F&I in 2020
A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
Pinpointing Why the Customer Is Saying No
On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...
