Wednesday, December 2, 2020
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dealership

Why your dealership should put an end to trial closes

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On this edition of Straight Talk, our host, David Lewis, shares with us his lastest car buying experience. About 30 days ago, Lewis decided it was time to buy a new car. Like most shoppers, he began his search online and narrowed down the make and model that he wanted. However, when he ventured to […]
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OfferLogix

How to provide consumers with consistent and transparent pricing options on...

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Today, we're pleased to welcome back Aaron Bickart, executive vice president and general manager of OfferLogix to discuss the importance of transparent transactions, which are...
car sales

CBT News Market Update: Phil Sura, Mudd Advertising & Mark Conner,...

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Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came...
online retailing

FCA’s Yalda Ghorashy explains their new online retailing experience for car...

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FCA’s newly named ‘E-Shop‘ was first announced as an online retailing experience at the height of the pandemic when consumers were forced to stay indoors. Even before the COVID-19 pandemic, car shoppers were mostly doing research online before stepping foot in a showroom. Now consumers are not only researching online, but they are also buying […]
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Terry Lancaster

How automotive salespeople can continue to succeed in the digital world...

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The retail automotive industry is rapidly changing and all car dealers want to win big. There is no question about it. Dealers have learned through the rise of digital retailing that they must continue to move forward alongside the industry to remain successful. So what’s the best approach in today’s market? On today’s show, we’re […]
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Michael Coles

Entrepreneur Michael Coles on how to be a strong business leader...

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Today on CBT News, we welcome Michael Coles, co-founder of the Great American Cookie Company. Coles has built a career as a successful entrepreneur, philanthropist, and best-selling author. Coles is also the former CEO of the widely popular coffee company, Caribou Coffee, and he’s the namesake for Kennesaw State University’s Michael J. Coles College of Business. Coles opens […]
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recruiting

How the pandemic has changed recruiting strategies for car dealers –...

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There is a lot for car dealers to consider when it comes to designing compensation and incentive plans for your employees, and now is a great time to take a step back and re-evaluate those offerings. Joining us today to discuss best practices for recruiting star employees and redesigning compensation plans, is Ron MacEachern, General […]
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margin compression

3 ways car dealers can protect their profitability from margin compression

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The COVID-19 pandemic has changed the course of the automotive industry in many ways this year, including how car dealers think about the marketplace. Instead of focusing on who has the lowest price, dealers now have to consider who is managing and moving their inventory most efficiently. Joining us today to discuss best practices for […]
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car dealers

How car dealers can leverage home services to end 2020 on...

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We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly now more than ever equipped to address shifts like digital retailing and home delivery. Joining us today to discuss how car dealers can succeed and finish this last quarter strong is […]
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Hugh Hathcock

A look inside industry icon Hugh Hathcock’s automotive retail journey

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Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his...