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How to optimize your marketing processes for a digital retailing...

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On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization. Pasch has written two books to help dealers adjust their marketing and website presence to open opportunities for frictionless selling. Pasch begins the show by discussing the explosion of digital retailing […]
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OfferLogix

How to bridge the gap between your digital retailing platform and...

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Digital retailing is no longer an added incentive for dealers. It has become the expectation of automotive consumers. Today on CBT News, Aaron Bickart...
car dealers

4 universal rules car dealers can follow to achieve sales...

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On this edition of Straight Talk, our host, David Lewis, shares with us four rules dealers should follow to ensure a successful sales presentation. Every salesperson knows that a natural gift for communication and personal charisma can go a long way in sales. Salespeople can not rely on those gifts alone. In fact, there are […]
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How Sonic Automotive and EchoPark plan to keep up their...

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Sonic Automotive is coming off a strong year in 2020 as it set records in sales and expanded its EchoPark used-car stores. Today, we speak with Sonic President Jeff Dyke on how the retailer plans to keep up the momentum moving into 2021. In the first months of 2020, Sonic Automotive got off to a […]
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auto technicians

4 strategies to get the maximum effort from your entire...

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As the new year begins, dealers are looking to get maximum effort from their entire team. Celebrated trainer, speaker, and CEO of DealerPRO Training, Don Reed, dives into ways dealers can get maximum effort specifically from their service and parts division, on this episode of Service Drive. In this segment, Reed breaks down four strategies including: […]
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How dealership teams can come together and thrive under difficult...

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As business leaders, dealers are constantly looking for ways to build strong cultures of high performance, trust, and belonging. Mike Robbins, speaker, coach, and former professional baseball player, addresses these concepts in his latest book, We’re All in this Together. Robbins joins us on today’s show, to discuss what automotive leaders can do to set […]
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3 marketing strategies car dealers should prioritize in 2021 – Mark...

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
auto technicians

3 strategies dealers can use to improve customer service in...

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On this episode of Service Drive, celebrated trainer, speaker, and CEO of DealerPRO Training, Don Reed dives into three different strategies for dealers to consider developing a higher level of service for customers. Reed dives right into the first strategy which is utilizing appointment coordinators. Appointment coordinators take the responsibility of taking and making calls for […]
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OfferLogix

Aaron Bickart OfferLogix EVP/GM on the importance of integrating accurate finance...

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Today on CBT News, Aaron Bickart, EVP and general manager of OfferLogix, joins the show again to discuss how API and fintech can address...

CBT News Market Update: Brian Benstock, Paragon Honda & Mark Conner,...

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Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came...