How dealerships can use geofencing strategies to target customers


As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost significantly and still get some great results. Much of your cost savings and leads will come from a targeted and personal message tailored to a specific individual who is in-market and has accepted a request to hear from you. They’re local, nearby, and they’re likely to buy from you or at least seek more information. What is Geofencing? Gartner defines…

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