The Power of Local: Five Ways to Harness Local Community Support


A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the COVID-19 outbreak. One of the most impressive stats from the study revealed how vital local audiences have been to the small business owners in this study. Globally, 71 percent of small business owners said they received support from local communities. For many, this came in the form of business referrals (33 percent), and favorable reviews (31 percent). As a result of the pandemic, many customers are looking to support the…

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