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multicultural marketing

Six tips for mastering multicultural marketing at your dealership

Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...

What is your marketing budget really delivering?

Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent...

Geofencing: The Marketing Technique Other Dealers Use Against You

The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...

How dealerships can use geofencing strategies to target customers

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially...

The Benefits of Having a Customer Education Campaign at Your Dealership

Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
black friday

How To Market Your Dealership To Win On Black Friday?

Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the...