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geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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Geofencing: The Marketing Technique Other Dealers Use Against You

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The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose a geographically-based area and focus marketing campaigns within those boundaries. For digital marketers, geofencing campaigns open up a whole new world of possibilities. Benefits of geofencing marketing campaigns in a dealership setting […]
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geofencing

How dealerships can use geofencing strategies to target customers

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As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost significantly and still get some great results. Much of your cost savings and leads will […]
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