Saturday, October 23, 2021
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market

Can you keep customers from feeling ‘ripped off’ in the...

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Post-pandemic car buying is on fire right now. Cox Automotive estimated that April 2021’s used car SAAR was 41.0 million, climbing by a half-million units over March’s figures, indicating that transactions in the used car market are continuing to climb. And without a doubt, car prices are rising to capitalize on the market demand. Compared […]
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Auto industry leaders ruffle feathers with recent tweets

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Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving markets — and some investors are worried.” The truth is, even the media are concerned because, unlike decades ago, they aren’t the only funnel of information […]
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marketing

What is your marketing budget really delivering?

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Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering? There is a lot of money being spent each month on advertising and technology, vendor call after vendor call, and still there is confusion as to where the budget is being spent, how much should be spent, and […]
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Free2Move

Six states to receive Free2Move ‘Car On Demand’ subscription services...

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Car subscription services under the Stellantis umbrella are set to expand into a total of six American states by year’s end, according to a press release on April 29. Called Car On Demand, the subscription program that has been successful in European markets will provide an alternative to traditional car ownership in select markets on […]
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car

Car buyers advised to skip negotiating, pay sticker price during...

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Chip shortages, factory shutdowns due to COVID outbreaks, and a lack of used car inventory from rental companies are all combining to create supply challenges on dealer lots nationwide. However, March is being seen as one of the best months in car sales in history for both the new and used car markets, and dealers […]
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credit

Are credit constraints a precursor to another financial bubble?

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If a recent MSNBC story and reports of what is happening at Barclay Bank are any guide, a blind hairpin turn could be ahead. Is the lending industry able to make the turn? No one will disagree that it’s been a challenging time to sell cars. From a slowdown in 2019 to the pandemic that […]
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tech

Study finds interesting correlations between in-car tech and demographics

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Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV’s interior appointments – especially the touch screen – than they were the vehicle’s exterior. When asked why, the answers were all along the same line: “I spend lots of time inside […]
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reconditioning

How to streamline the reconditioning process in a banner sales...

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Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality, or cost when it comes to reconditioning your trade-ins and auction purchases. You aren’t interested in having your inventory sitting around while you put together a reconditioning team. But you also […]
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digital marketing

It is time to stop debating & hire a digital...

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A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in leadership positions inside dealerships. Some comments were based around the cost of having an additional full time employee. Other comments focused on what this person […]
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tire

Three strategies to maximize tire sales in 2021

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After a difficult year for the auto industry, 2021 has brought renewed prospects of real recovery.  Americans’ driving habits are beginning to return to normal, as confirmed by our recent Hankook Gauge Index data that showed 66% of Americans are now driving at least a few times per week – more than double the 31% […]
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