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Daily Newscast: Understanding the needs of female buyers | Analyst predicts stability in auto sales | View-Through Attribution | 4 Phrases That Earn Trust


On today’s CBT Newscast for Friday May 5, 2017:

Understanding the needs of female buyers – The 2017 U.S. Women’s Car Dealer Report
In this interview with President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle buying habits of women. Representing 45% of all vehicle purchases in 2016, catering to women buyers must be a priority for dealers. Watch Now

4 Simple Phrases That Instantly Earn People’s Trust
Project Aristotle is a recent Google study that was undertaken to understand why certain teams in their workplace thrived while others seemed to struggle. After studying hundreds of Google’s teams and analyzing years of data, the researchers behind Project Aristotle discovered that “psychological safety” is the secret to building and maintaining successful teams. Read More

IHS Markit Analyst predicts stability in auto sales for 2017
Raising interest rates can certainly impact big item-purchase-decisions for consumers, therefore, impacting your dealership.  When asked what the short term forecast for dealers looks like, James Chao (a managing director at IHS Markit) says after eight years of expansion in auto sales, consumers may be tired now. Watch Now

View-Through Attribution: The most important KPI you’re probably not using
When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the true meaning of any marketing metric, as well as how it affects the success of your marketing, makes the metric meaningless and unhelpful. Read More

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