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female buyers

Understanding the needs of female buyers – The 2017 U.S. Women’s...

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In this interview with Women-drivers.com President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle...
newscast

Daily Newscast: Understanding the needs of female buyers | Analyst predicts...

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  On today's CBT Newscast for Friday May 5, 2017: Understanding the needs of female buyers - The 2017 U.S. Women’s Car Dealer Report In this interview...

Women Car Buyers: Top Automotive 10 Brands

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Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

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Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can...
adding a position

What Position Is Your Dealership Missing? Our Insider Tells You Why...

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That sounds nice right? That’s the goal of course with every move and decision your dealership makes. So, if adding a position to your...
women shoppers

Convert More Women Shoppers To Trucks From Cars

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Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...

How converting women to truck-buyers will increase profits

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So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake...

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Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But...

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Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...
improve dealership sales

Safety in Numbers: Boost Confidence, Boost Sales

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Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...