Monday, November 29, 2021

View-Through Attribution: The most important KPI you’re probably not using

When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the true meaning of any marketing metric, as well as how it […]
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Steve White
Steve White is CEO of Clarivoy (, the auto industry’s leading provider of Multi-Touch Attribution. He founded the company in 2009 as a digital agency and created an industry-leading performance-based pricing model, only charging clients if he improved their keyword rankings, incremental traffic and leads. This model required an obsession with identity resolution, tracking, analytics, and attribution which eventually led to Clarivoy’s evolution. Today, the company is focused on one thing and one thing only - Multi-Touch Attribution - and continues to launch new and innovative marketing analytics solutions for the auto industry. Considered a digital marketing pioneer, Steve has over 20 years of experience working with clients to ensure they get the best results from their traditional and digital marketing campaigns. In 2014 he was named Ernst & Young Entrepreneur of the Year in Central Ohio.

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