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View-Through Attribution: The most important KPI you’re probably not using

When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the true meaning of any marketing metric, as well as how it […]
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Daily Newscast: Understanding the needs of female buyers | Analyst predicts...

  On today's CBT Newscast for Friday May 5, 2017: Understanding the needs of female buyers - The 2017 U.S. Women’s Car Dealer Report In this interview...