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KPI

View-Through Attribution: The most important KPI you’re probably not using

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When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a full working knowledge of exactly which KPIs are relevant and what they actually mean. A lack of understanding about the true meaning of any marketing metric, as well as how it […]
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newscast

Daily Newscast: Understanding the needs of female buyers | Analyst predicts...

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  On today's CBT Newscast for Friday May 5, 2017: Understanding the needs of female buyers - The 2017 U.S. Women’s Car Dealer Report In this interview...