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Daily Newscast: How GM achieved NA sales growth in Q1 | vAuto: Dealer’s need to improve digital marketing execution | Car dealer ‘Buy Now’ approach comes at a cost | Five ways to improve company culture

On today’s CBT Newscast for Thursday May 4, 2017:

Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian Finklemeyer
During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto industry. Watch Now

Five Ways To Improve Company Culture

How GM achieved NA sales growth in Q1
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles?  In an interview with CNBC’s Phil Lebeau, GM CFO (Chuck Stevens) addressed the focus of crossovers, SUVs and trucks. Watch Now

Car Dealer ‘Buy Now’ Approach Comes at a Cost
Most consumers at some point have experienced the high-pressure sale, the push to “buy now before it’s too late.” While many salespeople believe this approach works, stories abound about unhappy customers who simply walked away. Read More


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CBT News
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