Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian Finklemeyer


During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto industry. Newly released sales numbers only solidify analyst’s speculation that new cars sales continue to decline across most domestic and import brands. Now more than ever dealers must be more efficient with their inventory investments and marketing budgets to prevent major loss. As well as maximize bottom line profits where possible especially in their used and fixed-ops departments.

During the interview Brian offers dealers solutions that can change the outcome of the year and set a new regime for the future of their dealership.
Some topics covered are as follows:

  • Managing your investments
  • Digital marketing execution
  • The online shopping experience
  • Fixed-Ops budget allocations


  1. Fantastic interview and some really important points made. 10% of a dealerships revenue will be generated from online purchases within the next 4 years. That will then double every year after? If that isnt a reason for dealerships to invest in online marketing strategies I dont know what it?


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