Tag: WardsAuto
CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these...
How Paragon Found Success by Utilizing a Frictionless Business Model – Brian Benstock
At the start of the COVID-19 pandemic, New York City quickly became the epicenter of the virus, and the city promptly shut down for...
Service Opportunities as Average American Fleet Age Nearing 12 Years
Google announced on Monday that its employees will be able to work from home into the summer of 2021. While they are the first...
Five Types of Video Content To Share With Your Audience in 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
J.D. Power APEAL Study Reveals What Drives Customer Satisfaction
Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
Generate More Be-Backs with this Step-by-Step Guide
Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...
Mastering Your Vehicle Service Contract Sales
Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...
Eliminating Your Customers’ Fears
On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...
June Kerrigan Report: Retail Automotive Bounces Back Strong
After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...
