Monday, November 23, 2020
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vehicle inventory

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin...

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Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and holding costs. Joining Jim today is Brian Finkelmeyer, senior director of conquest at vAuto. Brian lends us his insight into combating rising interest rates, managing new vehicle inventory, and dealing with […]
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customers

A Multi-Channel Approach to Target Customers

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Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds as a glass half empty, try viewing it as a glass half full. Your dealership will inevitably lose some customers, but so will the other dealerships in your area, which […]
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email marketing

Conquest email campaign driving quality leads and feet on the ground

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 On today’s edition of Auto Marketing Now Brian welcomes Michael Jaber, Founder of Advantage Dealer Services who specialize in email marketing. Some topics discussed are the importance of quality web traffic, staying on top of your email delivery partner, form conversions, new email strategies and the call-to-action. About Advantage Dealer Services You’re in good […]
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digital marketing

Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian...

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During this interview with Brian Finklemeyer, Director of Business Development for vAuto’s Conquest, Jim gets Brian’s take on the current state of the auto industry. Newly released sales numbers only solidify analyst’s speculation that new cars sales continue to decline across most domestic and import brands. Now more than ever dealers must be more efficient […]
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newscast

Daily Newscast: How GM achieved NA sales growth in Q1 |...

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On today's CBT Newscast for Thursday May 4, 2017: Dealer’s need to improve digital marketing execution: Interview with vAuto’s Brian Finklemeyer During this interview with Brian...