CBT Automotive Newscast for February 27, 2020

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Today on CBTNews.com – Thursday, February 27th, 2020:

Jessica StaffordCreating a Highly Personalized Online Experience for Your Consumers – Jessica Stafford, Autotrader
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Jessica Stafford, Senior Vice President and General Manager at Autotrader and Kelley Blue Book. The pair discussed common mistakes dealers make when interacting with consumers online and how to avoid them. Watch Now

Jessica StaffordSoftware Won’t Correct Bad Leadership
In sports, there is a saying, “It’s All About the Jimmy’s and Joe’s not the X’s and O’s.” What that means is, having the right players, with the right talent, the right aptitudes and the right work ethic, is often far more important than anything the coach will ever come with as a game plan and plays he/she will design for the game. This same philosophy is true in business. Read More

Jessica StaffordEmployee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training experience is your version of the “first impression.” That first week of onboarding is pivotal to establishing a connection with employees that makes them want to stay at your dealership for the long haul. Read More

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