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digital marketingvideo

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
coach

Anybody Can Coach Customer Service if They Have the Right Approach

In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you...
dealers

Why Dealers Need to Be More Transparent with Data, Communication, and Pricing

Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
leadsvideo

The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader

Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader. VIDEO...
conferences

Why Dealers Should Send Their Employees to These 5 Upcoming Automotive Conferences

Auto dealerships are always looking for new strategies that will help them keep up with (or pass) their competition. Many individuals think of conferences...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...