Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for 2020, as well as the upcoming NADA show, where you can catch WeDrive at...
John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers
At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019. To see more interviews from the Force Marketing team or to watch our full coverage of NADA 2019, visit us at CBTNews.com. Video...
NADA 2019: Cox Automotive, Peter Batten
Jim Fitzpatrick is joined by Peter Batten, General Manager of Digital Retail with Cox Automotive at this year's NADA Show.The pair discussed digital retailing in 2019 and what trends you can expect to see stay. For more coverage from the 2019 NADA Show, visit us here. VIDEO...
NADA 2019: Canine Companions, Joe Verde & Ben Chavez
At this year’s NADA Show in San Francisco, CBT News caught up with Joe Verde and Ben Chavez at the ADESA Charity Auction supporting Canine Companions. Joe is president, and founder of Joe Verde Sales and Management Training, Inc., and Ben, along with his service dog...
NADA 2019: Rapid Recon, Dennis McGinn & Jasen Rice, Lotpop
Jim Fitzpatrick sat down to talk with Dennis McGinn of Rapid Recon and Jasen Rice of Lotpop at the NADA 2019 Show to discuss inventory management and what you can do to improve your dealership's process. VIDEO TRANSCRIPT: Jim: For the dealers that are out there listening...
NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing in 2019
While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to talk about the current health and progress of automotive digital retailing and how it holds the ability to transform the...
CDK Global and ELEADONE: The Integration of Companies and Exciting Product Releases Ahead – Scott Mathews and Bill Wittenmyer
The retail auto industry saw some big vendor mergers and acquisitions last year that took center stage at this year’s NADA show in San Francisco. Scott Mathews, executive vice president of sales and marketing for CDK Global, and Bill Wittenmyer, vice president of sales...
The Most Effective Way to Reduce Margin Compression at Your Dealership – Dale Pollak, vAuto
At this year’s NADA Show in San Francisco, CBT News had the pleasure of sitting down with several prolific dealers, vendors, and industry specialists. One of those specialists was Dale Pollak, executive vice president at Cox Automotive and founder of vAuto. In today’s segment,...
Enhance Customer Experience with These Automated Marketing Strategies – Guy Super, Outsell
At this year’s NADA Show in San Francisco, CBT News caught up with Guy Super, vice president of sales at Outsell. Jim and Guy discussed the automated marketing strategies that your dealership needs. For more coverage from the 2019 NADA Show, visit us here. VIDEO TRANSCRIPT: Jim...
Charlie Gilchrist, 2019 NADA Chairman on Vehicle Affordability, Threats to the Industry, and His Plan for the Year Ahead
Thousands of franchise dealers descended on San Francisco for the 2019 NADA Convention. One of the high points of the event is the installation of the Association's new Chairman; Texas dealer Charlie Gilchrist. We had the chance to sit down with Charlie just before...
How to Run a Successful Dealership Rental Program
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi
2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers....
Why the Phone is Your Greatest Weapon in Business
We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
Pillars Of Increased Performance And Profitability
Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age
Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...
Hydrate Your Mind
Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...
Being Transparent During the Deal Proposal
On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...
Inspiring Your Customers Through Messaging
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
