Inside Automotive
Preparing dealership digital marketing strategies for EVs and AI — Colin Carrasquillo | Nielsen Dodge Chrysler Jeep Ram
To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry. On this episode of Inside Automotive, hosts Shyann Malone and Jim Fitzpatrick are joined by Colin Carrasquillo, digital marketing director for Nielsen Dodge Chrysler Jeep Ram. Watch the full segment here
Top stories
United Auto Workers (UAW) union leaders face a critical juncture as Thursday’s strike deadline approaches fast. According to reports from the Associated Press, if contract agreements fail, the union is considering smaller-scale, targeted strikes against major Detroit automakers. This plan was discreetly shared with local union leaders during a recent meeting, AP sources said. Read More
As a precaution against American truck buyers’ reluctance to switch to all-electric pickups, Ford aims to double the production of its hybrid F-150 pickup trucks in 2024. The automaker stated it’s planning to equip 20% of the best-selling model lines in the U.S. with gas-electric powertrains by 2024. The hybrid powertrain will sell at the same price as a truck equipped with a six-cylinder “EcoBoost” combustion powertrain. Read More
Hyundai is now incorporating “hypercasting” into its electric vehicle (EV) production, echoing Tesla’s Giga Casting technique. As reported by Korean newspaper Hankyung, hypercasting involves injecting molten aluminum alloy into molds to shape the vehicle’s frame, a process Tesla first adopted in 2020 in its Fremont Factory and later in its China and Germany plants. Read More
In an announcement, BMW, Ford, and Honda said they had agreed to create ChargeScape. This new, equally-owned business will develop a solitary platform that connects electric utilities, automakers, and interested users of EVs. ChargeScape will enable EV customers to earn financial benefits through various managed charging and energy-sharing services never before possible with conventional gasoline-powered vehicles, benefiting both EV customers and the electric utility industry in the U.S. and Canada. Read More
For Dealers
Opinion | In the age of EVs, are hydrogen-powered vehicles getting left behind? We live in an era assaulted by ceaseless change, particularly in the automotive industry, and we’re no strangers to seeing trends rise and fall. History shows that we welcome it. Over the past decade, electric vehicles (EVs) have slowly gained momentum, propelled by the mighty winds of millions of dollars in government incentives and climate advocacy. But as we rally behind this singular solution, we must pause and question the logic. Read More
F&I checklist and tips for better compliance
Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance. It’s probably unfair to describe compliance so negatively but it becomes tedious when there are so many regulations coming from different channels…Fed, state, financial companies, etc. It’s a lot. It can also be challenging to make sure F&I staff new hires are also knowledgeable in compliance best practices. How would you know? Read More
