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lead

Is Your Dealership Using Interactive Lead Forms?

Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary...
Proactive Dealer Solutionsvideo

Leverage Artificial Intelligence to Score and Evaluate Every Customer Call – Lawson Owen, Proactive...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: The...
F&I

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
software

Software Won’t Correct Bad Leadership

In sports, there is a saying, “It’s All About the Jimmy’s and Joe’s not the X’s and O’s.” What that means is, having the...
Forcevideo

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody...

Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video...

CRM Managers, BDRs, and How to Be Successful

 On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...