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Detroit’s Big Three carmakers have mandated vaccines in Canada

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On Thursday, the Big Three carmakers out of Detroit each issued statements that COVID-19 vaccines would become mandatory for any employees, contractors, or visitors to their facilities in Canada. The decision is supported by Unifor president Jerry Dias, and while there are details remaining to be disclosed, the vaccine mandate is to be imposed during […]
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Smoke

Jonathan Smoke discusses Q3 auto sales and market outlook for the...

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We continue to hear news of record pricing across the industry, so on today’s show, we’re learning where things stand today. We’re pleased to...

Ford drives a lifestyle brand growth strategy

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Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford branded hoodies. To help move that along, Ford created a global brand merchandising director role for Alexandra Ford English, the great-great-granddaughter of Henry Ford. This type of marketing campaign isn’t something […]
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Ford

Ford commits $11.4 billion for shift to electric vehicles

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A monumental announcement by Ford CEO Jim Farley sees the carmaker investing $11.4 billion into electrified mobility. The investment will create roughly 11,000 new jobs and is by far the largest commitment to EV tech development and manufacturing by any automaker in the US. The release details plans for several new initiatives by Ford. A […]
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airbag

NHTSA probe launched into 30 million more Takata airbags

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On Monday, the National Highway Traffic Safety Administration announced that yet another potential airbag inflator recall could be on the way. Takata airbag inflators in as many as 30 million more vehicles are being investigated by the government agency as potentially defective. A document exclusively seen by Reuters on Sunday indicates that vehicles between the […]
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Ford

Ford ends production in India after $2 billion in losses...

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The fifth-largest carmaker in the world, Ford, is pulling the plug on manufacturing in India. In an announcement on Thursday, Ford CEO Jim Farley indicated that the car company would wind down its factories by the end of Q2 2022. An unsustainable market has been mentioned as the reason for Ford’s decision. Over the past […]
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chips

New shutdowns are coming to U.S. manufacturers

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Automotive assembly plant shutdowns are accelerating, and the future doesn’t provide much optimism for improvement. With today’s vehicles filled with up to 1,500 chips, manufacturers have to go on a chip diet at best and, in most cases, go on a long-term fast. GM, Stellantis, and Ford are currently delaying the production of over 855,000 vehicles, […]
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A handful of C-suite roles change in auto industry this...

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In the past few days, significant roles in the automotive industry have shuffled. The moves impact major carmakers like Ford, Mercedes-Benz, and Chrysler as well as tech companies like Apple. For all the hires involved, it centers on growing their brands through unprecedented changes. Doug Field joins Ford Ford has procured another great mind in […]
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vaccine

The status of vaccine mandates in the auto industry

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After eight months of emergency authorization, coronavirus shots were finally approved by the FDA. For some auto workers, this was welcome news as they objected to getting vaccines without full approval from the government agency. In addition, the vaccine has been in use for a while now but only under medical supervision. So, many OEMs […]
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Ford lightning

Ford doubles F-150 Lightning production target on strong demand

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It’s been just over three months since Ford announced the all-electric version of their best-selling pickup, the F-150 Lightning. Deliveries are expected to start in the spring of 2022, and the Blue Oval company added 500 new jobs in the Rouge Electric Vehicle Center to assemble these pickups. But months before the first delivery rolls […]
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