Tag: Ford

video

NADA’s Peter Welch Addresses the Lack of Black Representation in Auto Retail

Since the killing of George Floyd in Minneapolis on May 25th, injustices against the black community have been brought back into the spotlight. The...
digital

How Digital Tools are Empowering Dealers to Keep Calm and Carry On

Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers....
Paragonvideo

How Paragon Found Success by Utilizing a Frictionless Business Model – Brian Benstock

At the start of the COVID-19 pandemic, New York City quickly became the epicenter of the virus, and the city promptly shut down for...
auto retailers

A Glance at 2nd Quarter Results for Auto Retailers Across the Industry

2020 has brought twists, turns, and challenges of every sort. Auto retailers have certainly felt the unpredictability as they’ve tried to navigate through the...
efficiencyvideo

Dealers Focus on Efficiency as COVID-19 Exposes Areas for Improvement

COVID-19 has created a new standard of efficiency required for dealerships. Dealers have had to adjust their staffing strategies, increase their focus on digital...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...