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automotiveMastermind partners with CarNow for enhanced dealer-customer experience

The automotive industry’s trusted data and technology provider, automotiveMastermind, has announced a strategic integration partnership with CarNow, marking another significant step in their mission to enhance the consumer experience for dealership partners. Over the past 15 months, automotiveMastermind has established a proven track record with over a dozen strategic integration partnerships, including notable names like Reynolds & Reynolds, Tekion, Elead / CDK, and Dealer Socket. These collaborations have consistently enhanced Mastermind’s functionality, providing automotive dealers with personalized insights and customer engagement opportunities.

The partnership with CarNow allows automotiveMastermind to strengthen its position further as a comprehensive service and platform offering real-time actionable insights to drive dealer operations. By integrating with CarNow’s digital retailing suite, Mastermind gains access to enhanced tracking capabilities, enabling better detection of customer activity and extraction of relevant customer information. This, in turn, supports proactive engagement and hyper-personalized marketing strategies targeted at the most qualified customers.

Moreover, this strategic integration addresses the evolving consumer shopping behaviors by connecting Mastermind with dealers’ existing operational systems. Aaron Baldwin, chief product officer at automotiveMastermind, emphasizes the significance of this partnership in modernizing the consumer shopping journey through first-party data and heightened connectivity. He notes that in today’s competitive automotive retail landscape, such functionalities are no longer optional but essential to staying ahead.

The integration between Mastermind and CarNow populates the latter with Mastermind data, facilitating an easy navigational pathway to purchase for dealership sales teams when engaging specific customers. Furthermore, leveraging Mastermind predictive models within CarNow’s online vehicle sales workflows enhances the accuracy in predicting customer preferences, motivating purchases, and optimizing marketing strategies.

John Lilly, chief product officer at CarNow, expresses excitement about integrating Mastermind’s personalized and predictive insights into their platform to elevate both the consumer shopping experience and the dealer salesperson experience. This collaboration is expected to result in a measurable increase in the quality of conversations between dealers and car shoppers, enhancing overall customer satisfaction. The new functionality resulting from the CarNow integration will become available for dealer partners using Mastermind later this year. 

Automotive industry professionals interested in learning more about these advancements can visit

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