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This integration between automotiveMastermind and Reynolds and Reynolds aims to automatically sync data, increase service-to-sales capabilities, and improve data security.

Mastermind and Reynolds and Reynolds integration now available for dealerships

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NEW YORK (June 27, 2023) – automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions...
Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider

Data activation in the dealership: Using third-party platforms to boost marketing

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Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...
Your dealership’s data is key to navigating through challenges and driving sustainable success and long-term profitability.

Shifting Focus: Making your dealership’s data work for you

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In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is...

Playing the long-game with CDPs and unified data — Aaron Baldwin...

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On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...
AutomotiveMastermind first-party data strategy

Why auto dealers need a first-party data strategy to entice car...

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The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going...

Maximize your dealership’s selling capabilities with these service-to-sales solutions — Aaron...

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At this year’s NADA Show in Las Vegas, CBT News anchor Bridget Fitzpatrick had a chance to speak with Aaron Baldwin, Vice President of Product...
loyalty

Why car dealers need to focus on increasing customer loyalty today

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Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
automotiveMastermind

automotiveMastermind’s Matt Leone on the best ways car dealers can scale...

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Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show,...
service drive

How to leverage the service drive for profitable pre-owned acquisitions

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As the ongoing chip shortage continues to delay OEM production, dealership inventories have reached historic lows. At the same time, increased consumer demand –...
auto

More stories of auto industry players giving back before the holidays

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In auto retail, the focus on customer service can provide perspective to dealers and vendors. In an economy that continues to suffer – 26 million...