Wednesday, July 6, 2022
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Tag: automotive retail

customers

The value lifelong customers bring to your car dealership

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Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store. Research shows that a commitment to building...
selling cars online

Selling cars online: How and why dealers should be doing it

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It's no mystery the internet has drastically changed the landscape of researching, buying, and selling automobiles.  Despite the continual march toward seemingly everything being online,...
audience

5 tips to amplify your car dealership’s audience in a competitive...

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Expanding your dealership audience is no easy task in today's ultra-competitive marketplace. In addition to traditional competition among established brands in dense metropolitan areas,...
salesperson

6 tips to help you become an outstanding car salesperson

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Learning to become a successful car salesperson can seem like a daunting task. But in reality, keeping a few essential tips in mind will...

How to sell the latest in-vehicle technology to car buyers

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Modern vehicles are loaded with advanced technology designed to provide enhanced safety, performance, and entertainment options for new car buyers.  According to Kelley Blue Book,...
reviews

How to improve online reviews for your car dealership

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Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.  The last thing any potential car buyer wants to see is a Yelp, Google Maps, Facebook, or BBB page littered with unresolved issues that fit the stereotypical car buying tropes. Since most […]
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CEO Mike Manley on AutoNation’s stunning Q4 earnings results

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Yesterday, AutoNation, Inc. (NYSE: AN) released the results of its most profitable quarter in its history. Revenues came out to $6.6 billion, an increase...
car sales professional

How to be a well-liked car sales professional

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Whether it’s posting a selfie on your social media or seeking approval from your sales manager for a job well done, every facet of our society is driven by the desire to be liked and accepted.  As a salesperson in today’s market, gaining acceptance from both your customers and your co-workers can be increasingly difficult. […]
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Roger Love

The biggest enemy you will face in auto sales

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For years, car dealership employees believed and were taught that customers were the ‘enemy.’ On the latest edition of Straight to the Point, host Frank J. Lopes debunks that school of thought and discusses what the real adversary in the dealership is. When it comes to sales, many automotive retail professionals think of customers with an us […]
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Roger Love

Is your dealership team addicted to current sales compensation?

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On the latest edition of Straight to the Point, host Frank J. Lopes asks, are car dealership professionals addicted to higher compensation thanks to supply and demand? Are we all addicted to being paid more than we actually earn?  Lopes says this is a stone-cold fact. Automotive retail professionals today are intoxicated by higher compensation and records […]
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