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language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
theory of 5video

Use The Theory of 5 to Promote Success in Your Dealership – Chris Saraceno,...

Every dealership is only as strong as their leader and being a good leader means positively adapting to a changing work environment. On today’s...
service lane

Cox Automotive Shows Where Dealers Can Improve in Service Lane

According to Kurt Stephan of Dealer Marketing, service and parts make up between 40% and 45% of a dealer’s profits, meaning the service department...
vehicle inventoryvideo

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...
Trevor Gilevideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda

The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...