Tag: first-party data

Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...

During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...

Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...

In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...

The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going...

Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...

Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Brian Toole, Director of Carpathic, to take a deep dive into...

The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...

Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...

Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...