Tag: first-party data
Morgan Automotive Group selects automotiveMastermind as its data and technology partner
LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...
Why you should work deals, not leads
Conventionally, a vehicle sale kicks off with a lead, which ideally transitions into a deal. This may seem straightforward, but in reality, it's far...
Merging online car shopping and in-store experiences with enhanced data tools...
In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...
Trends and predictions for dealers to know in 2024
2024 will be another year of significant transformation for the automotive retail environment. Shifting product mixes, evolving consumer demands and emerging ways to leverage...
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
Why first-party data is more important than ever for your dealership...
During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
Non-traditional Advertising: Thinking outside the box for dealership success
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...
Why dealerships need first-party data to thrive in a digital world
In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...
Why auto dealers need a first-party data strategy to entice car...
The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going...
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...
