Tag: first-party data
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
Why first-party data is more important than ever for your dealership...
During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
Non-traditional Advertising: Thinking outside the box for dealership success
Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...
Why dealerships need first-party data to thrive in a digital world
In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...
Why auto dealers need a first-party data strategy to entice car...
The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going...
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...
How to improve your car dealership’s first-party data with guest Brian...
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Brian Toole, Director of Carpathic, to take a deep dive into...
Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
Autotrader’s Kevin LeSage explains how dealers can regain momentum after the...
Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...