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Why dealerships need first-party data to thrive in a digital world

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In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...
AutomotiveMastermind first-party data strategy

Why auto dealers need a first-party data strategy to entice car...

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The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going...
Carrasquillo

Colin Carrasquillo: The significance of first party data for marketing teams

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Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...
loyalty marketing program

How to improve your car dealership’s first-party data with guest Brian...

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Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Brian Toole, Director of Carpathic, to take a deep dive into...
customer lifetime value

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...

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The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
dealers

Autotrader’s Kevin LeSage explains how dealers can regain momentum after the...

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Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...

Making the most out of your marketing strategy in today’s climate

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As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...