Tuesday, January 18, 2022
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customer lifetime value

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...

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The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
dealers

Autotrader’s Kevin LeSage explains how dealers can regain momentum after the...

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Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital...

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On today’s show, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, who discusses the revised Google’s Dealer Guidebook. We’re also joined by Brian […]
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Making the most out of your marketing strategy in today’s climate

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As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...