Like a car, a website isn’t a one-time-only task. A great website resembles a higher end, fast car and so it requires regular maintenance. For any car, you need to...
There is a common misconception in the world of sales that you succeed only by product knowledge, preparation and by sheer determination. Too many salespeople focus primarily on manipulative sales...
“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more...
Atlanta has become a hub for automotive manufacturer locations. Porsche and Mercedes-Benz are both headquartered there, and even Kia Motors has a manufacturing plant located outside of the city in...
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to capitalize on social media marketing for...
It is easy to brush off a “thank you” or disregard an appreciative word, but there is something about the human condition that causes us to seek recognition. We value...
As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media, Six Degrees was created in 1997,...
Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer is usually in your service drive...
The dealership of the future? Hint: It’s all online
In these days of rapid change, I am frequently asked by dealer principals: “How do I juggle the new technology with changing...
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...