TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%
TSLA399.15017.56%
GM80.8501.45%
F14.7100.41%
RIVN15.5400.78%
CYD47.9200.01%
HMC27.0700.96%
TM174.9502.92%
CVNA67.8200.57%
PAG181.0202.84%
LAD312.6607.83%
AN194.0700.86%
GPI324.910-1.19%
ABG199.4801.35%
SAH84.2500.1%


Articles

friction

How to Remove Friction Between Teams

- January 16, 2018
Recently I returned for a follow-up visit with a client where we had installed a new sales process for their team. Gathering a few of the key people together I...
direct mail

Integrating Direct Mail with Digital Targeting

- January 16, 2018
With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being left behind. Direct mail, a form...
customer service

A Dealer’s Key to Success: Realizing Everyone is a Salesperson

- January 15, 2018
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
execution

Execution Plan: How to Buckle Down to Achieve Your Goals

- January 15, 2018
The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several different directions. There are the short-term...
digital marketing

Five Marketing Metrics Dealers Should Pay Attention To

- January 12, 2018
In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by the wayside. After creating and updating...
ebay

Keys to Success for Selling Parts on eBay

- January 11, 2018
The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors. eBay Motors is not just another...
search engines

Is Your Website Scaring Customers Away? 8 Issues to Fix Right Now

- January 11, 2018
If your dealership website is receiving plenty of visitors but few conversions, then apparently there's a problem. All the traffic in the world is worth little if your visitors take...
service drive value

Help Your Customers See the Value in Your Service Drive

- January 10, 2018
If you happen to be someone who grew up in the days when grocery stores gave S&H Green Stamps, Plaid Stamps or Top Value Stamps with every purchase, you may...
Gen Z

The Arrival of Generation Z: Four Insights into Their Buying Habits

- January 10, 2018
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports. Crafting a formula to gain their...
price transparency

When Price Meets Context: The Impact of Price Transparency

- January 9, 2018
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the...