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interview

Interview Red Flags: What to Look for When Interviewing Potential Employees

According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses. ...
video advertisingvideo

Is Your Dealership Using Video Advertising to Its Full Potential?

Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at...
lease

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
dealers

The New Normal: Turning Good Dealers Into Great Dealers

Going from good to great requires building a customer-centric dealership organization.  Customer-centricity is a requirement for the New Normal, which is critical to improving...
customers

Is The Automotive Industry Forgetting How To Connect?

If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...

Do You Have Your “E’s” Turned Up Today?

 Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Customer Relationship Management

On this week's Kain & Company, David talks about customer relationship management and CRM culture.

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...