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Should car dealers create a separate brand for used vehicle business?

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer...
website experience

How car dealers can modernize their inventory management tools and strategies

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago...
website experience

How to effectively prepare your website for emerging EV retailing

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy...
website experience

Google Analytics 4 is coming—It’s time to update your website

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google...
website experience

Gubagoo CEO Brad Title on how to enrich the modern retailing...

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Brad...
website experience

Meet Joe Gillespie, winner of this year’s AWA Vanguard Award

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is...
website experience

Are OEM direct-to-consumer sales platforms killing dealer innovation?

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The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and...
website experience

Banks are distancing themselves from digital retailing providers. What does this...

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Recently, US Bank decided to pull their instant lending rates from certain digital marketing feeds that power many digital retailing tools. US Bank isn’t the only financial institution rethinking its data and lending decision trees that have been implemented in digital retailing. On the latest episode of Auto Marketing Now, host Brian Pasch, founder of […]
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website experience

What is Google Analytics 4 and why does your car dealership...

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Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your website and what tools they use.  On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses features of the new Google Analytics […]
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website experience

Is low inventory messing up your dealership’s website experience?

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact that low inventory has on the shopper experience.  Recently, on behalf of another customer, Pasch began shopping around for a specific vehicle made by Audi. He got in touch with a […]
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