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Automotive Standards Council

Automotive Standards Council sets new benchmarks for upcoming GA4 transition

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework...
Automotive Standards Council

Should car dealers create a separate brand for used vehicle business?

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer...
Automotive Standards Council

How car dealers can modernize their inventory management tools and strategies

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago...
Automotive Standards Council

How to effectively prepare your website for emerging EV retailing

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy...
Automotive Standards Council

Google Analytics 4 is coming—It’s time to update your website

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google...
Automotive Standards Council

Gubagoo CEO Brad Title on how to enrich the modern retailing...

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Brad...
Automotive Standards Council

Meet Joe Gillespie, winner of this year’s AWA Vanguard Award

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is...
Automotive Standards Council

Are OEM direct-to-consumer sales platforms killing dealer innovation?

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The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and...
Automotive Standards Council

Banks are distancing themselves from digital retailing providers. What does this...

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Recently, US Bank decided to pull their instant lending rates from certain digital marketing feeds that power many digital retailing tools. US Bank isn't...
Automotive Standards Council

What is Google Analytics 4 and why does your car dealership...

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Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your...