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5 types of interactive content car dealerships can use to boost engagement

88% of marketers who've embraced interactive content as part of their marketing campaigns say it successfully differentiated their brand from the rest of the competition. 

Many car dealerships have always been quick to embrace new technologies and strategies when it comes to marketing vehicles, but what about interactive content marketing? Interactive content marketing is any online content that encourages viewers to participate actively in some way. This could be anything from taking a quiz or poll to playing a game or watching a video. Ideally, you’ll place it throughout the buyer’s journey from awareness to consideration and keep them engaged.

Why interactive content works

The benefits of using interactive content are many. For starters, it is a great way to engage potential customers and get them interested in your product. It can also help you gather valuable data about your audience’s preferences and needs. And because customers want interactive content, it can also be shared. So, it’s an excellent way to spread the word about your dealership and build brand awareness.

Related: How to optimize your SRPs and VDPs to increase website engagement

Interactive content ideas for car dealerships

Not sure how to get started with interactive content marketing? Here are a few ideas that won’t break your budget.

1. Quizzes

Quizzes are highly effective at the top of the funnel and a great way to engage potential customers and learn more about their interests. 

For example, car dealerships can use quizzes to determine the type of vehicle a customer is interested in, their budget, and the car that fits their personality. You can then use this information to generate personalized sales pitches and recommend specific vehicles.

2. Infographics

Interactive infographics are excellent to use for visual content that will help you stand out from the pack. Infographics are straightforward visual explanations of complicated information that frequently incorporate images, concise summaries, and data visualizations (such as charts, tables, and maps).

Interactive infographics are much more captivating than overused non-interactive infographics. Even though they require more time to create, interactive infographics should be on your business’s radar if you value visual content creation’s capacity to inform and make data accessible.

3. Polls

Polls are another excellent way to engage potential customers on your website and social media. For example, car dealerships can use polls to determine which features are most important to their target when considering a purchase, what kind of financing they are interested in, or what vehicle they would like to test drive. This information can tailor the dealership’s sales approach and ensure that the right products are being promoted.

4. Calculators

Calculators can value consumers by helping them decide on the vehicle that costs less to own or buy. For instance, Tesla built “How Much Can You Save by Buying A TESLA” to help balance the cost of entry. 

And calculators can be used during every stage of the funnel to provide information for comparing financing and insurance. Once customers are confident they can afford their vehicle before visiting, they are more likely to purchase.

5. Contests

Giveaways and contests are a tried-and-true interactive content marketing tactic. Sweepstakes, contests, and games fit every requirement for effective interactive marketing.

You might consult past market research for guidance as you plan your giveaway. Select a prize that is appropriate for the segment of your audience you have chosen to target. It increases the likelihood that the prize will be won by the person who actually wants it.

Interactive content marketing is about engagement

Interactive content marketing is a great way to engage potential customers and get them interested in your product. It does so well that 88% of marketers who’ve embraced interactive content as part of their marketing campaigns say it successfully differentiated their brand from the rest of the competition. 

It can also help you gather valuable data about your audience’s preferences and needs. And because the data is so shareable, it’s an excellent way to spread the word about your car dealership and build brand awareness. Try out some of the ideas above to get started with interactive content marketing at your dealership.


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Steve Mitchell
Steve Mitchell
Steve Mitchell has had a passion for automobiles, and used it as a creative director for ad agency automotive marketing. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas.

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