Thursday, January 20, 2022
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marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple dealership brands of your dealership – we’re becoming that fractured in our society. And it’s not just marketing that is posing to be a challenge. […]
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virtual

Is it time for dealers to start thinking about virtual...

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Car sales were heavily stymied as a result of the pandemic, and it undoubtedly forced dealerships to change procedures and try to find other ways to make up for missed sales opportunities. While many consumers were afraid to go out in public, including the fear of entering a dealership, car sales were also impacted by […]
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How car dealerships are preparing for an EV future

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Though the idea of electric vehicles (EVs) can be traced back to the 1800s, with over half a million units sold in the first quarter of 2020, it was the Tesla Model 3 that genuinely put electric cars on the map. Fast-forward a year and a half, and all major car manufacturers are trying to […]
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damage

Hurricane Ida’s toll on the automotive industry

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When Hurricane Ida made landfall in Louisiana last week, it left behind a catastrophic amount of damage and flooding. Residents were without homes and property was lost. In addition, the death toll continues to rise, proving how dangerous this storm was. Included in this damage are the thousands of auto dealerships that were in the […]
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NADA Show

NADA Show Committee Chairman Scott Dube discusses plans for 2022 event...

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The National Automobile Dealers Association is back in Las Vegas, Nevada planning the annual NADA Show which will take place next March 10-13. The...
automotiveMastermind

automotiveMastermind’s Matt Leone on the best ways car dealers can scale...

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Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show,...
dealerships - Ron Morrison

How car dealerships can convert web traffic to high-quality, first party...

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How can you effectively influence shoppers in today’s online market filled with much of your competition? On today’s show we’re diving into this topic,...
Force

A Start-to-Finish Marketing Campaign That Gives Dealers Their Time Back –...

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 During our time at the NADA Show 2018, Force Marketing talked with CBT News about how dealers can make sure they are getting a...
App

Quickly and Easily List and Buy Inventory with New Manheim Express...

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May is just around the corner and that means that Manheim is approaching their pilot run with a new mobile application Manheim Express before...