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warranties

Why selling extended warranties is good for customer relations

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The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection....
marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
retail automotive service departments performance pro forma compensation

Why car dealers must have a consistent service menu process

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Many car dealerships ignore the use of menus in their F&I department, though they have been around for decades. In fact, according to one...
flying cars

The Future of Flying Cars: Separating fact from fiction

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The idea of flying cars has occupied humankind’s imagination for more than a century, with the 1917 Curtis Autoplane being one of the earliest...
words

5 powerful words to use when interacting with customers

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In the automotive industry, it's all about closing on a sale. Some people tend to convert every customer into a sale with decent grosses,...
vehicle affordability

How declining new vehicle affordability is rattling consumer budgets

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Vehicle affordability has become a massive obstacle that car buyers must overcome. The problem has loomed large and shows no signs of slowing up...
mobile app

Does your car dealership need a mobile app?

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A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value...
F&I transparency

The time is now for F&I transparency

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Even before the pandemic, the auto industry was undergoing a transformation. Operations like CarMax and Carvana were delivering "no surprise" experiences to customers, while...
Quiet quitting

Management Strategies: How to prevent ‘quiet quitting’ before it happens

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In response to hustle culture and burnout, some employees are "quiet quitting" by no longer going above and beyond or doing tasks they are...
automotive CRM

5 crucial CRM Tasks your car dealership can automate

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With dwindling inventory, a dealership's success largely depends on its ability to serve the needs of its customers. In the past, you did this...